@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”
We responded “Why not both?”
In 2020 I dreamt up a route that both thrilled me and terrified me. A Super Sized ride, if you will. Over the years my definition of such a ride has constantly morphed from “I wonder what it would be like to ride my bike for two hours” to their current iteration: Ambitious single day routes built around idealistic objectives. Most often the objectives are peaks, or mountain passes, or geographical features that make me feel infinitely small when I finally arrive at them. Tiny tiny person, huge huge landscape; that’s my ideal, my singularity. That contrast charges me up and fills me with the sense that I am indeed living life, not watching it pass by from the sidelines. I have a small collection of these rides among my memories. They are among my most precious adventure memories: Black Bear + Imogene, Antero, Breck Super Loop, Three Passes, Denver to Kansas, Solo 200, White Rim Solo. There might be others. There are definitely others. Each of these rides gave me equal measures fear and ultimately elation upon completion. Many took more than one attempt to finish. If I were to point at why I ride bikes in an effort to explain it to people, I would point at these experiences.
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Cyclists don’t belong in the mountains once the snow starts flying. Indeed, conditions down in Denver itself were so bad on Saturday that any idea of a final ride of the year, high or low, was Ill advised. But after a week of holiday time off the bike I was anxious for an impulsive visit to the well of inspiration that is The Rockies.
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Ben has a storied career of over twenty years working in the cycling and media industries. His tenure includes multiple well known outfits– VeloNews, Specialized, BikeRadar, Roll Massif, and Outside Interactive. When Stephen and I got an opportunity to sit down with Ben we grabbed the chance. By chance, Logan, a former guest on the podcast and journalism student happened to be in town, so we made sure to add his perspective into the the mix. The topics ranged from journalism versus marketing to how the media industry generally pays its bills (advertising or memberships). Finally, we learned about Ben’s new venture, a YouTube channel The Ride With Ben Delaney. The channel aims to provide contextualized gear reviews, unique ride insights around Colorado, how-tos and event recaps.
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Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.
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It is 11:34pm and my body is tight with anxiety. This is not an unusual state of being to find myself in – the sensation is nearly constant for me. But right now, approaching midnight, the sting of it is more acute. I’m laying in bed, I’ve just set my phone on the floor next to me, and I need to be awake again in five hours. Tomorrow I’m riding into the Rocky Mountains alone.
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Tom and I are not alike.
He’s into obscure Welsh rock. I’m into hip hop, I think. He went to law school. I was done after high school. He leans to the left, I lean to the right of whatever left means. I don’t think he’s religious at all. If I didn’t have faith I think I’d be dead. Tom likes a very tall riding position with an absurd stem because ergonomics. I like a low, sleek position, because vanity. Tom was a pipe smoker once upon a time. I’ve literally never smoked anything, ever, not even the tires on my car.
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Most of the bikes we build here at Rodeo Labs are customized to one extent or another. Some minimally, perhaps with different component sizes or a decal color we don’t typically use. Other are maximally customized, like for instance this build we just completed for Jason.
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If you had told me years ago that Rodeo would be sponsoring a gravel racing team in the future I would have laughed in your face. For a long time I was very anti sponsorship. I didn’t believe in “paying people to ride our bikes”. I also didn’t like the attitudes that I had seen in sponsored athletes in previous experiences I had had with some high level racing teams. I had seen a very offputting sense of entitlement on display in those teams and it bummed me out. More than once I’ve heard sponsored athletes telling me or a fan: “I don’t really like this product, I just get paid to ride it”. It made it seem like some racers had attitudes of entitlement, and few attitudes are a bigger turnoff for me.
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While we were in Silverton this August we had an incredible brand partner on the trip with us in the form of the CBD recovery brand IKOR Labs. Ikor brought along Nicolas Tapia who shot and edited these partner / profile pieces on a number of riders who were along on the trip. We’re excited to share them here, and keep an eye out for our full short film on the trip to be released in 2020!
