Rodeo wheels are built with rider-focused priorities in mind. Our first priority is strength. We seek to build a wheelset that simply will not let a rider down out in the wild. We’ve been very successful in this goal, with near-zero failures over the years. Our second priority is to strike the right balance between light weight and strength. Our proprietary carbon rim designs accomplish that goal well, and are use-proven over a decade of use while out riding and racing both.

Rodeo carbon wheelsets are user configurable, customizable, and are built in the USA.

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