Origin Story: Rodeo 3.0X wheels

We’ve just launched our latest labor of love, the Rodeo Labs 3.0X wheels (and rims). I think it is safe to say that everyone here at The Lab is proud of the work that went into getting these right, and even more so, the performance of the final product. Having put more miles on these rims and wheels than anyone else so far, I thought it would be helpful and informative to share my personal thoughts and reflections on them. This journal entry isn’t intended to be a review. How could it be? I own the company and I’m undoubtedly biased. But at Rodeo we strive to maintain a high level of transparency and pragmatism about the products that we make, so everything that I share here will be absolutely genuine.

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Luke Hall’s Unbound XL podium TD4 Build

Update: Luke took his bike to 2nd overall at this year’s XL, and we couldn’t be more proud of him and his ride!

Elizabeth Wilcox Photo. Luke Hall Unbound 2023 finish.

This year, I will be going back to Unbound to race the 350 mile XL. I chose the XL because I have history racing ultras out of Emporia, Kansas and I think the format of less than 24 hour ultras is pretty exciting. It requires a ton of focus and persistence. Last year, I was signed up for the XL and made it through 185 miles. A couple of weeks before the race I had to get stitches on my elbow and was on a wide variety of antibiotics. It really messed with my stomach and I wasn’t able to eat like I wanted. I’ve put in a lot of work this season getting prepared, both physically and mentally. I think I have a pretty strong chance at the top step. My bike setup is second to none and one of my favorite, unique builds.

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Chris’ Switch-Up Flaanimal Titanium

Flaanimal 5 Titanium switch-up gravel bike

@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”


We responded “Why not both?”

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TD4 production / delivery update

TD4, Traildonkey 4.0, White Rim trail.

Its been five months since we announced Traildonkey 4.0 (TD4) at Philly Bike Expo. The response that the bike received and continues to receive from our community and customers has been thrilling to all of us here in Denver who have been at the genesis of its creation.

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Integrated Routing: Yes, No, and why?

Integrated Routing TD4

Integrated bars, stems, and headsets are all the rage in the cycling industry right now because they allow companies to design sleeker, prettier bikes, and many people love riding sleeker, prettier bikes. Our new Traildonkey 4.0 platform is fully compatible with integration if you chose to go that route. But should you build your TD4 (or Flaanimal) with an integrated cockpit? That is a decision to weigh carefully before you take the plunge.

But first, let’s make sure everyone is on the same page with terms.

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The Rodeo Podcast: A field recording with Bobby Wintle

and Drew at Rodeo Labs talks about launching the Show Pony

Part one of the podcast picks up with Logan Jones-Wilkins rambling through the middle of America. After leaving the muddy grass field at the Rule of Three in Bentonville, Arkansas, Logan was on his way to Emporia, Kansas to race Unbound Gravel. With time to spare and capitalizing on his proximity to Stillwater, Oklahoma, an idea was born– a Rodeo Labs Podcast field recording. The first field recording is a ride in Bobby Wintle’s 4-Runner. Logan experiences some of Bobby’s favorite roads, which didn’t even make this years course!

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