Rodeo is committed to living out our name. Saying that we are a lab means that we’ve got restless minds and we want to use them to try to make meaningful contributions to cycling and sport in one way or another. If we have an idea and it is good enough, it becomes a lab project. A lab project can be anything: It could be a race concept, a route that needs to be explored, a product idea, a short film that wants to be made, a way to do something better, an elaborate joke, or anything else that hits us in a moment of inspiration.
Our more serious and time intensive lab projects will be documented here. Use the drop down menu above to explore various projects that we’ve brought to life.