There are two tricks to it: making it look beautiful, and making it look easy. Patrik’s TD4 pulls double duty, thanks to a heaping of trust, a solid design team, and an insane amount of love from Brad.

Happy New Bike Day, Patrik! We can’t wait to see the build and hear about the first rides. 💙🩷🤍

#newbikeday
#traildonkey
#rodeospork
#rideexplorecreate

Black coat, gold hat
But I don’t worry ‘cause my tire’s fat
Black rims, bars wrapped
Lookin’ sharp, lookin’ for grav
They come runnin’ just as fast as they can
‘Cause every rider’s crazy ‘bout a sharp dressed Flaan

Happy New Bike Day, Donald

#flaanimal

There’s something about Iceland. It’s a bottomless well of inspiration. For Pierre’s TD4 the story began with a formative ride at The Rift, full of memories and moments of clarity about who is is and who he wants to be. He wanted to base his paint design on those feelings and the elements of Iceland: Wind, snow, volcanic earth, moss, and of course: Sheep!

When people ask to change the head badges on our bikes we get protective, but in the case of Pierre’s bike, we had an existing bit of sheep lore to draw on, penned by @brianbiggsstudio, who helped us create the much loved Lamboflauge jersey once upon a time. Sometimes things just work out.

This paint layout was one of the most ambitious that Brad our painter has ever attempted, and he worked tirelessly so that Pierre could ride his bike for the first time at our Rodeo Italy Summer Camp.

Iceland is the combination of its magical elements. Rodeo is the combination of its community and the small team here in Colorado that bring it to life. 🐑💚💨

#traildonkey
#trailsheep
#rideexplorecreate

Dan asked for a bike that would whisper, not shout. He banished gears, and opted for a single cog. He requested raw titanium with a subtle cream accent color. Brake routing needed to be tucked in and hidden from sight. Dan abhors logos, so wherever practical we debadged the entire bike, including blacking out the sidewall logos on the Pirelli tires. The net effect was intended to be a bike that blends in and does not draw attention to itself. How do we explain to Dan that we may have achieved exactly the opposite effect?

#flaanimal
#titanium
#newbikeday

Thank you to all who came, supported, and spent the evening with us at the premiere of A Hundred Words For Wind, a cycle to ski saga by @codycir and @matthew_tufts. We had a full house of people who were inspired by an incredible feat of adventure and endurance around Iceland, and up and down many of her snowy peaks.

SHOUTS!

@factionskis 🎿
@pictureorganicclothing 🧥
@sanutildesign 💼
@nemoequipment ⛺️
@hestragloves 🧤
@omfbrewing 🍺
@bestdaybrewing 🍺
@hogshead54 🍻
@arepashouse 🌮
@djsacul 🕺

The film will be online sometime in December, or you can catch it in person at additional local screenings (TBD) and mountain film festivals.

#rideexplorecreate
#flaanimal