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Ride. Explore. Create.
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PRODUCT HIGHLIGHTS

RODEO AT LARGE

Radavist // Rodeo
Hailey Moore wrote and reported an in-depth look at the Rodeo Labs backstory and where we want to go next. Check it out on The Radavist!
Gear
Interview with our Intern
Bike Gear Database invited our founder Stephen Fitzgerald to sit down and talk about the Rodeo back story, the current state of gravel, and our future direction.
Gear
Bikepacking.com // Traka (Mis) Adventure
Bikepacking.com hosted a piece that not only covers our recap of our ride at the 2024 Traka 560 Adventure, but also a deeper look at adventure by bike.
Gear

RODEO INSTAGRAM

We’re happy to welcome our newest Rodeo supporter rider: Felicia Ojarovsky! @feliciaforsalad 
 
To start things off, Felicia penned a wonderful piece about being a female mechanic in the bike industry, and how she uses her position to build an ever increasing sense of belonging and community for women in cycling. Check it out on the Rodeo Journal, link in Instagram bio. And here’s a bit about Felicia in her own words!
 
Hi I’m Felicia! Bikes are what I live and breathe. While not on the bike I am working as a bike mechanic at a shop in Carbondale, CO. While not working on bikes I am on my bike getting in any and all miles I can! From work commutes to hours on end on gravel roads. Being on my bike allows me to experience a plethora of landscapes while also pushing my body and mind, slowly expanding my limits. My goals come in the form of races and usually in the ultra-endurance category. My eyes are always set on races that allow me to get into a steady rhythm for many hours. In the shorter-term I have my sights set on returning to Unbound XL next spring. Long-term involves finally jumping into the world of bikepack racing and really learning what it’s like to race for days on end. 
 
Welcome, Felicia! We can’t wait to hear more adventure stories and journal entries from you!

 
#rideexplorecreate
Available in cotton candy, by request. 
Coming at you, @tyler_j_simon !
 
TD4.2R
 
#traildonkey 

🩷💨 @caffeinated_wheelman

OUR VALUES

RIDE

Our bikes as hard as we can. Never lose touch with the fact that true inspiration for everything we do comes from time spent in the saddle.

EXPLORE

If we stay where things are familiar we will quickly grow stale. To stay challenged we always seek out the new. New paces to ride, new goals to attempt, and new people to collaborate with.

CREATE

When we return home from our adventures we take our experiences and turn them into things that we can share. Stories, photos, videos, and inspired products are the fruit of our labor.