Welcome to
Rodeo
We first published this page in January 2014. We leave it here to remind ourselves of our roots and where we started, first as a team of cyclists who were purely here out of the love for riding bikes and spending time with friends out in the wild.
Everything that has come after that has simply been a bonus.
Our Philosophy
Rodeo believes that everyone approaches cycling for their own reasons and that no single approach is right for everyone.
We believe that individuals can grow tremendously through athletic endeavor, and we seek to support our members in those endeavors through friendship and camaraderie.
What Rodeo is
Rodeo is racing, exploring, riding with your crew, trying new things, chasing KOMs, and switching between MTB, Cyclocross, Road, Bikepacking, Fatbikes, or Track — if you like.
You choose why you throw a leg over the saddle — that’s exactly the way we like it. If you like what you see, join the ride.
Our Mission
Rodeo 1.0 is a ground floor exploration of these ideas. Initially we will be about building a core of individuals who feel like they resonate with our vibe.
Our membership policy is meant to err on the side of inclusiveness. Do you want to be a member of the team? Great! Then kit up and show up and you’re in. As we develop and grow, we will constantly try to adapt and evolve. Rodeo does not want to duplicate what other teams currently offer.
Defining Our DNA
If you want a pure racing team, there are plenty of those. If you want a club that specializes in centuries, there are plenty of those. We will zero in on our DNA through trial and error. The things that we do that stand the test of time will be placed on a list of core values, which we will always be adding to.
Basic Ingredients
Rodeo’s mission statement defines our ambition:
Ride. Explore. Create. Better. These are the values by which we make world class contributions to culture, storytelling, art, and whereby we bring innovative products to the world.
OUR values
Adventure, Camaraderie, Exploration, Loyalty, Documentation, Evolution, Inclusion, Innovation, Curiosity, Creativity, and Style.
Our original logo
Our logo attempts to distill all those wordy bits up above into a single icon.
The outer circle represents three different tire types forming the whole: Mountain, Gravel, and Road. We believe that any rider could learn a lot from each discipline, and each provides a unique proving ground no matter how good a person is at the others. The central mountain represents adventure and the unknown, which we embrace whole heartedly.
Rodeo Adventure Labs — first logo
Rodeo Labs’s History
A look back at key moments that define the Rodeo story.
From early beginnings to remarkable milestones — see how each chapter built the Rodeo Labs experience.