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Rodeo 3.0X // 700c wheels


Rodeo 3.0 wheels continue our tradition of building unique, world class products from the ground up, with Rodeo ideals in mind. The 3.0X wheelset builds on the phenomenal track record of our 2.0 carbon wheels, and ups the bar with higher 170% greater lab-tested impact strength, 40g lighter weight per-rim, a wider 25.5 internal width rim bed, and a deeper profile 38mm rim depth.

The improvements don’t end with specs. The new 3.0X rims feature a premium, laser etched gloss finish that indicates a higher level of quality in the build and construction of the wheels.

Beneath the surface, the rims feature a highly optimized carbon layup, and feature an internal layer of Innegra TeXtreme spread tow fiber. This unique rim construction is a major ingredient in the 3.0X rims achieving both lighter weight and higher impact strength than our 2.0 rims, while at the same time using a deeper and wider rim profile.

Dig deeper, and you’ll find front and rear specific spoke drillings, which optimize the strength of the overall wheelbuild, and of course a tubeless optimized rim bed design, with a secure bead lock profile that helps to keep your tires sealed and in place across a wide range of pressures.

Rodeo 3.0x wheels vary in weight based on spoke count, spoke type, and hub specification, but each spec is extremely competitive with regards to overall system weight and strength.

Full details, specifications, and custom build options below.

Better in every way

Rodeo 2.0 700c
Rodeo 3.0 700c
Weight (Rim)
Rim Width (Internal)
Rim Depth
Debossed graphics
Laser etched graphics
Carbon / TexTreme
Relative Impact Strength


In development since 2022, Rodeo 3.0x wheels have taken podiums at major gravel races across the USA including, The Mid South, Unbound, and Gravel Worlds.

Not just for racing, 3.0 wheels have also been tested and proven on a wide range of ultra distance rides across a wide range of challenging conditions.

Rodeo 3.0x rims are also suitable for road bikes and pavement riding due to their light weight and deep rim profile.

Lighter weight across the system


24h / Berd

Using the Rodeo 3.0 straight pull 24 hole hub and Berd Polylight spokes we've created the lightest possible Rodeo wheel, with the most compliant ride, with no loss in strength.


24h / Cx-Ray

Sapim's venerable bladed steel spokes pair with our 24 hole straight pull hub to create an ultralight, aero build specification.


28h / RDO 3.0

Our strongest 3.0 build is fit for expedition bikepacking and rugged conditions while keeping the grams at bay using Rodeo 3.0 hubs and Pillar Extra Butted spokes.

Custom Builds

Chose Your Hub

If we can order it, we can build your wheels with it. If you would prefer to send your hubs in for a rebuild, we are able to accommodate almost any hub.

Built in USA

All custom spec and Berd spoke builds are built at Rodeo HQ in Denver, Colorado. All other builds are built by the masters at Onyx Racing, Minnesota, USA.

Spoke Selection

Chose your spokes to balance weight, aerodynamics, and budget. Berd spokes are the lightest, CX-Ray balance weight and aero, and Pillar offer high strength at lowest cost.

Bespoke build ordering

We have made the most popular build options available via the standard dropdowns above, and those can be added to the cart and ordered easily. For those that wish to order a completely bespoke wheelset configuration, please contact us at for a custom quote, or feel free to give us a ring via the phone number listed at the bottom of this page.


Rodeo 3.0X rim
Rodeo 3.0 28h Front Hub (J-Bend)
Rodeo 3.0 28h Rear Hub (J-Bend)
Rodeo 3.0 24h Front Hub (Straight Pull)
Rodeo 3.0 24h Hub (Straight Pull)
Sapim SecureLock Brass Nipple
Pillar Extra Butted 2.0/1.65
Sapim Race Double Butted
Sapim CX-Ray (average)
Berd Polylight Spokes
Additional Hubs
DT Swiss 240 Straight / 24h
DT Swiss 240 Straight / 24h
i9 1/1 Road Classic CL Front
i9 1/1 Road Classic CL Rear
i9 Solix Road Disc CL Front
i9 Solix Road Disc CL Rear
Onyx Vesper / 24h Front
Onyx Vesper / 24h
White Industries CLD Front / 24h
White Industries CLD Rear / 24h
SON 28 CLD / 28h dynamo hub

Technical Details

Rider Weight Limit: 250lbs / 24h – 280lbs / 28h

ERD: 570

External Width: 31.8

Internal width to hook faces: 25.5

Wheelsets are shipped with 27mm rim tape and 62mm tubeless valves installed. 

Warranty. Rodeo 3.0x rims and wheel builds are covered by our standard Rodeo Labs Warranty.

Rodeo offers Crash Replacement pricing on wheelsets and rims at approximately 50% off retail pricing for items damaged in the line of duty.

Rodeo Family Discount

As a thank you to every Rodeo Labs bike owner, we offer Rodeo wheels with a $300 family discount. We must verify bike ownership before applying discount, and you may email us to request the code at