4000+ miles on Campagnolo Levante Gravel wheels

If you were on the internet on Friday (April 29, 2022) or in the days since you may have experienced the hyper coordinated, very polished, well executed Campagnolo Levante wheel launch. Some websites had initial reviews, other websites only managed to regurgitate the press release and supplied launch imagery in typical cycling media fashion. Here at Rodeo we didn’t need to read those reviews to get a sense of the wheels, because we’ve been riding them almost non stop for six months now…

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Armenia: The Final Dispatch

Evan and Bo have wrapped up their final dispatch from their two month ride across, around, through, and into Armenia. It’s been so inspiring to follow along on this journey with them through words and photos. It seems that Rodeo and Armenia have been woven together through our experiences there, and we can’t wait to see where inspiration takes us next. In the meantime, enjoy this final post.

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Riding East With Tom

Tom and I are not alike.

He’s into obscure Welsh rock. I’m into hip hop, I think. He went to law school. I was done after high school. He leans to the left, I lean to the right of whatever left means. I don’t think he’s religious at all. If I didn’t have faith I think I’d be dead. Tom likes a very tall riding position with an absurd stem because ergonomics. I like a low, sleek position, because vanity. Tom was a pipe smoker once upon a time. I’ve literally never smoked anything, ever, not even the tires on my car. 

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Finally there: Armenia Dispatch 1

The big mountain, the big city. 

I’ve never done research on a place I’m traveling to. I’ve never read the top 10 lists and taken notes or looked into the history or geography or culture. I’ve always followed my gut and shown up jet-lagged and blind and let the bike and whoever I meet along the way lead me through discovering a place. I don’t often regret not making it to the most known places. I’ve found stumbling through a place is how to really get to know it’s charm. 

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Of Bikes, Photos, and Adventure, and Oregon

Rodeo is a company driven along by photographs. Documenting rides with a camera started a few years before we got going and was for me motivated by the fact that I didn’t have enough time to be a stand-alone hobbyist photographer and also a cyclist, so I merged the two by always having some sort of camera in my right rear jersey pocket no matter what sort of ride I was on. It started with just my phone and the Instagram app. Then I added external lenses to the phone, then I got a gopro, then I got tired of the gopro so I experimented with various point and shoot cameras. Eventually I sometimes even lugged around a full size DSLR on a specially made strap or I brought along my small drone to try to take compelling aerial photos. Taking a photograph on a ride is not hugely challenging and it is quite common these days. “If you didn’t take a photo did it even happen?” is a common joke that has an edge of cynicism. Are we taking photos of rides as a desperate cry for attention or to brag? I’ve certainly done that at times, more often in the earlier years of my cycling photo life. But more often than not I’m taking a photo on a ride because I’m so excited about the moment or the place that I’m experiencing and I want to capture that moment for later and pass it along to others. Sharing the thrill of a ride, the landscape, and the company is a wonderful challenge to take on with a camera and most of the time I actually fail at that attempt to share. 97 out of 100 photos I take go directly to the trash on my computer. Of the three that I might keep only one has the chance of being a photo I’m genuinely excited about, a photo that has the potential to communicate through a tiny phone screen or larger computer monitor what it felt like for me to be there. I think anyone who has attempted to take and share a photo has experienced this challenge. At the peak of a sublime moment of a ride or at the crest of a hill we’re overcome with how good a moment it is and we reach for the camera. We take the photo and review it later only to be deeply disappointed that the photo captures almost none of it, none of that magic that we felt when we were THERE. But when you somehow by some miracle capture that moment and it isn’t dismembered as it filters through a lens, a camera sensor, an image processing chip, and a storage card you feel a pretty huge sense of satisfaction. That’s it! That is what it was actually like to be there! That’s a special image and in Rodeo’s case those are the images that in a large part have built this company and community.

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Flaanimal 3.0 custom build gallery

Flaanimal 3.0 custom blue

This 3.0 frameset started life the same way all Flaanimals do: With a full dip of anti-rust coating inside and out. Instead of painting this frame after the dip we set it aside for a special project and its day finally came. We added a layer of matte clear coat over the ED to protect the coating then applied the blue graphics with custom cut vinyl decals. We also took the time to match our 2.0 carbon wheels, putting the decals into the debossed graphics that are molded into the surface of the rim. The end result is an incredibly unique look and build, and if the new owner ever gets bored with his colors he can completely redo the graphics with very little effort. How’s that for flexibility?

Rodeo Flaanimal 3.0 custom blue gravel adventure bike

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Mount Evans in November

Words by @kaizergilroy, Photos by @denvercx & @kaizergilroy

I was pulled out of my morning reverie by a text from Peder – “Evans today. Interested?”

After a week of Thanksgiving gluttony, some singletrack shred, soaking in hot springs and live music, my palette was satiated, but I felt guilty at my weekly mileage total of 15.5. With no group ride intel for Sunday, I figured maybe I’d do some solo adventure. I would find more singletrack and laugh while descending something that would greatly benefit from a dropper post.

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