I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.
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Once upon a time, exactly ten years ago, when Rodeo started, it was 100% about community. There were no products, no ambitions, no balance sheets. We started a team, we invited anyone who wanted to join the team, and we had no plan from there. Whatever happened, happened, and a lot happened. In the following months an entire community sprang to life not just locally in Denver, but throughout the state, throughout the region, and throughout Colorado.
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Bike brands spend a lot of time obsessing over details that distinguish their product from others. They hire PR firms, bring in R&D to discuss and verify the finer points. They hire athletes to say they ride faster because my gear is better than other peoples, or something close to that. Comparison is important in a market place of ideas and products, after all.
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Everesting is a ride wherein riders ride a single hill over and over until they’ve climbed the height of Mount Everest. That’s 29,032′ or 8848m.
I decided to do an Everest attempt after doing a last minute Instagram poll just throwing it out there to see if I should give it a go. 100% of you said yes. I wasn’t sure if I would do it up until this point and since this was the day before I was pretty ill-prepared.
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Summer has transitioned to fall, and with the change of seasons a lot of change has also come to Rodeo Labs, even more than I had anticipated, it seems! So before we dig into any product or event news, let’s talk about the biggest news at Rodeo Labs right now:
It has been a hot minute since I last published a Rodeo Newsletter, and there is a whole summer worth of activity to bring everyone up to speed on, so let’s get started!
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Lucas Clarke’s Unbound 200 single speed ride had us speechless, and the numbers tell the story impressively:
@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”
We responded “Why not both?”
In 2020 I dreamt up a route that both thrilled me and terrified me. A Super Sized ride, if you will. Over the years my definition of such a ride has constantly morphed from “I wonder what it would be like to ride my bike for two hours” to their current iteration: Ambitious single day routes built around idealistic objectives. Most often the objectives are peaks, or mountain passes, or geographical features that make me feel infinitely small when I finally arrive at them. Tiny tiny person, huge huge landscape; that’s my ideal, my singularity. That contrast charges me up and fills me with the sense that I am indeed living life, not watching it pass by from the sidelines. I have a small collection of these rides among my memories. They are among my most precious adventure memories: Black Bear + Imogene, Antero, Breck Super Loop, Three Passes, Denver to Kansas, Solo 200, White Rim Solo. There might be others. There are definitely others. Each of these rides gave me equal measures fear and ultimately elation upon completion. Many took more than one attempt to finish. If I were to point at why I ride bikes in an effort to explain it to people, I would point at these experiences.
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Cyclists don’t belong in the mountains once the snow starts flying. Indeed, conditions down in Denver itself were so bad on Saturday that any idea of a final ride of the year, high or low, was Ill advised. But after a week of holiday time off the bike I was anxious for an impulsive visit to the well of inspiration that is The Rockies.
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