The Rodeo Labs Journal | Rodeo Adventure Labs

The Good, The Bad, The Ugly and the Spaces Between Them

By Logan Jones-Wilkins

I try to avoid cliches.

After copy editing last year with a classically gnarled old-school journalist, I have been on the prowl to slash and burn the cliches I have in my writing. I think I am improving. Nevertheless, sometimes those cliches are cliches for a reason and I’d be a fool to let a good trope pass me by. So, as I have emerged from my forced concussion sponsored reset, I am going to have a little fun with some lazy formatting because it’s what I want to do. Sue me.

In my ruminating on my summer in Ecuador, the old Clint Eastwood cliche keeps seeping in. It was good. It was bad. It was ugly. And I just couldn’t help but share this worn triumvirate in the third installment of Ecuador shorts.

The New Normal Podcast

Andrew Maher, an avid cyclist an technology podcaster stopped by last month for a sit down talk about what Rodeo Labs is up to in regards to social media and communicating with customers. It was a fast paced conversation, and Andrew may or may not have added to that by speeding up the speech a bit. That allowed us to cover a lot of ground. We also talked about the supply chain problems of 2021, how we have handled those setbacks, then got nice and abstract as we explored just what exactly innovation is here at Rodeo. If you’re interested in our back story and how things work behind the curtain do have a listen here or on your favorite podcasting platform:

Armenia Dispatch: Chapter 2 – The blitz

Words and images by Evan Christensen with supplemental images by Stephen Fitzgerald

When I walked through Tom’s door and saw a flood of bikes and bags and cameras sprawling over the floor on the other side, I knew I was walking into another adventure entirely. Bo and I had been alone, just the two of us, for months up to the point. We’d ridden with other people for two days at the most, and in the three months riding to Armenia together we had developed a harmonious rhythm. It had been dug deep and as we fell deeper into that entrancing rut we rode through splendor and excitement and pangs and a new world at our own pace. We were happy with it. I felt like it could have gone on forever.

Ecuador: “A Landscape Without a Country”

The following is an except from my upcoming article on the larger political and economic story from Ecuador. Although it may not be a cycling specific piece, it is the perspective of the region and the context of the cycling. Enjoy and look out for the full story soon.

Situated one ridge over from the outskirts of Quito, Ecuador, deep in the towering shadow of the mountainside staircase of an unnamed mine, sits San Antonio de Pichincha. In an arid landscape, defined by human domination of the landscape, the town is hardly reminiscent of the bustling metropolis to the south.

A Bus through Guayas

Over the month of August, I spent my time backpacking through the country of Ecuador on a research grant from the University of Richmond. While the subject of the research was not a cycling story, the scenes from the road were on their own, little nuggets of intrigue. Here is the first!

The absurdity of Guayaquil, Ecuador is hard to understate. In the dense neighborhood and enclaves, the worlds of many fuse into a convoluted web of urbanization. As I wheeled to a halt at the sudden terminus of a bike path on the outskirts of the city, that chaos was inescapably and suddenly present.

Adventure Ecuador

Finally there: Armenia Dispatch 1

The big mountain, the big city.

I’ve never done research on a place I’m traveling to. I’ve never read the top 10 lists and taken notes or looked into the history or geography or culture. I’ve always followed my gut and shown up jet-lagged and blind and let the bike and whoever I meet along the way lead me through discovering a place. I don’t often regret not making it to the most known places. I’ve found stumbling through a place is how to really get to know it’s charm.

Adventure Armenia Cycling Flaanimal Rodeo Labs

Jason’s Full Send Pickle Flaanimal 5

Most of the bikes we build here at Rodeo Labs are customized to one extent or another. Some minimally, perhaps with different component sizes or a decal color we don’t typically use. Other are maximally customized, like for instance this build we just completed for Jason.

Colorado Flaanimal Gravel Bike Rodeo Labs

On Assignment Dispatch 3: Macedonia, Greece, and Turkey

I wrote recently how I feel like I’m using this bike ride from Milan to Armenia as a dress rehearsal for the ride around Armenia. I’m excited and nervous and desperate for everything to go right for us when we’re there. I want to fall in love with Armenia more than any other place I’ve ever been. The history of the land there makes me want to go and just give it a long, aching embrace. I’ve done research and thought about it and now that we’re here, in the final stages of transit, riding a train across Turkey and only a couple days of pedaling from the border, that excitement is ready to burst. But this dress rehearsal is not yet over, and unlike an actual dress rehearsal this ride has been very much real and unscripted. The last 3,500 kilometers have been an adventure indeed.

Flaanimal 5.0 build gallery

While we wait impatiently for Traildonkeys to arrive we’ve been quite busy building and delivering Flaanimals. Lately Flux customs has been completing our Cerakote and custom painted frames in waves so we’ve had some great looking bikes leaving. Below is a gallery of builds and details.

The Rodeo Podcast: Sam Martin on the Tour Divide

How do you compare and contrast an effort, especially when one is by foot and the other by bike? That wasn’t the driving question when Stephen and I sat down with Sam Martin, but we couldn’t help ourselves and asked anyway. Sam is fresh off of the Tour Divide. From the outside looking in, he was unfazed by the preparation and inevitable supply chain delays. So drastic, that Sam rode the Tour Divide on a demo Trail Donkey while awaiting his Flaanimal pre-order. He took it all in stride. Good, bad, who knows? While on the trip, he would post to photo updates and amazed us with stunning, moody, and in my mind, images that represent a love letter to bikepacking. I saw the Tour Divide in a way I haven’t seen before. However, Sam’s path did not start here. During the summer of 2018, Sam thru-hiked the Pacific Crest Trail. It became clear to Stephen and I that much of Sam’s “being unfazed” was due to his experience (gear and mindset) to prepare for an undertaking of this size. In some senses, while the medium was different, a lot could be translated.

Tour Divide traildonkey