Bike brands spend a lot of time obsessing over details that distinguish their product from others. They hire PR firms, bring in R&D to discuss and verify the finer points. They hire athletes to say they ride faster because my gear is better than other peoples, or something close to that. Comparison is important in a market place of ideas and products, after all.
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We’ve been hard at work in the spray booth in 2022 and as we lean into the final months of the year it is worth having a look back at some highlights of our work.
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Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.
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Conor is a professional pilot who has always been a fan of vintage airplanes. He finds inspiration in the the colors and graphics that are found on those planes and he wanted to work those themes into a custom TD3.1 frameset. The design collaboration went through a few rounds of revisions with Drew here at the Lab finding ways to lay graphics across our frame in a way that invoked those earlier airplanes without coming on too strong.
Recently we floated the question “what would you change at this company if you could change one thing?” to everyone who works at Rodeo Labs.
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Natalie’s floral bouquet TD3 is a work of art that could only be pulled off with the help of her friends.
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Mid South was the first outing for the Rodeo Labs Pro Gravel team and what a race it was. The course lived up to its reputation and the competition was fierce. Jonathan Baker had amazing ride to 3rd overall on his TD3. Recap by Jake Aisenbrey.
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Words by Stephen Fitzgerald
After months of prep and a whole lot of hush hush, I’m excited to finally spill the beans and offer a full breakdown on the Traildonkey 3.0 that I’ve built up to race next week at Atlas Mountain Race in Morocco. This bike is a lot of things to me. It has layers like an onion. So to simply put up the photos and list some gear would be to short sell the effort and consideration that it took to bring this build into existence.
Staring down a 200-mile bike race is scary. REALLY scary.
Staring down a 200-mile bike race in January is just plain old silly.
For me the Sugarcane 200 will be my maiden odyssey into the wild world of gravel racing. I am excited for the challenge ahead, however, I really don’t have many wise things to say going into it. I know next to nothing about the competition, except that Ted King is one grade-A certified fast dude. I know next to nothing about the course, except it is longer than long and flatter then flat. Lastly, I know next to nothing about nutrition and tactics, except I need a lot of food and even more patience.
Bryan has been orbiting Rodeo Labs for a couple of years. He used to just ride with us now and then. Later he adopted a 2.o Traildonkey and rode it to a 5th place SS at DK this year. After that act of valor it was time to reward his strength with actual gears. Instead of opting for 11 gears, Bryan chose 12.
