Words by Stephen Fitzgerald
After months of prep and a whole lot of hush hush, I’m excited to finally spill the beans and offer a full breakdown on the Traildonkey 3.0 that I’ve built up to race next week at Atlas Mountain Race in Morocco. This bike is a lot of things to me. It has layers like an onion. So to simply put up the photos and list some gear would be to short sell the effort and consideration that it took to bring this build into existence.
By Logan Jones-Wilkins
Every once and a while I look back into my memory searching for the seed of it all. I can spend minutes sifting through troves of distant sequences of experience, trying to find the one – the trigger – that set me on the road less traveled that I am on today. Where oh where was my love of the bicycle born?
How much of a bike’s design and build spec is hype and how much of it is function? Those sorts of questions get discussed endlessly on the internet almost by default every time a new product or specification is launched. “Gravel” is a hot word these days. Is it marketing or is it popular because people are having fun? Is 1x hype? Is 650b hype? Are dropper posts on drop bar bikes an incredibly desperate attempt to sell people new gizmos they don’t need?
It is very personally important to me as the founder of Rodeo that our bikes be grounded in function, not hype. But I’ll never be an impartial voice in the matter because by nature I want to sell bikes therefore I may be biased towards sales and profit. That said I sleep great at night knowing that every bike we sell is built exactly for each customer and that we only recommend how to build our bikes after we’ve had a great conversation with each customer about how they want to ride their bike and what they want it to do. You build a great bike not by telling a customer what they need, you do it by listening to the customer describe who they are, how they ride, and what their goals are for their bike.
Every bike that leaves ends up being such a cool expression of it’s new owner. We don’t make the decisions for you. We ask you how you will ride the bike, we ask what your goals for the bike are, and we let your personalize as much as you’d like. This approach keeps us passionate about every bike that we build because each bike is built for a single person. Enjoy your new bike Joel!
Today is almost exactly the three year anniversary of when we started Rodeo Labs in 2014. On that day Peder Horner and myself had some beer and ate some pie at Denver Bike Cafe while dreaming up the beginnings of this circus. We scribbled some names on some paper and laughed a lot as we considered the possibilities that starting from scratch allowed us.
