Lab Experiement: AI Goes To Unbound

Unbound 200, generated by Midjourney AI

It’s that time of year again, if you’re one of those people who likes to ride 200 miles through the Flint Hills of Kansas you know what I’m talking about: The Unbound 200 registration lottery opened and closed late last month. Did you get in? It looks like I’ll be lining up for my seventh this time around. Over the years I’ve loved some editions of the race and hated others, but one thing is true: Each Unbound is an experience you’ll likely never forget.

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Podcast: The Atlas Mountain Race with Ashley Carelock

The Atlas Mountain Race sets off for its third edition next week. In anticipation of the bike packing race, we brought in Ashley Carelock to look back at her Moroccan experiences in last year’s October edition of the race, while Stephen Fitzgerald dropped into the chat to add his own perspective from his outing to Africa in 2020. 


If you are interested in following along to the 2023 Atlas Mountain Race, be sure to check out the race website, here. Additionally, back in the depth of the pandemic, Stephen penned this expansive write up about what that race was like. You can find that here. Lastly, Ashley eloquently wrote more about her race on her blog, which you can access here.

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Rodeo Podcast: Ascend Armenia

Rodeo Labs has been supporting the development of a new bikepacking event in Armenia for two years now, and the race is set to have its first edition on June 25, 2023. In this episode of the Rodeo Podcast, Stephen talks with Tom, Tatev, and Jay P about the work done thus far, the “why” of the event, and what the goals are for it. Armenia is a beautiful, challenging, and welcoming country for bikepackers and bike tourers alike, and Rodeo is proud to help support the effort to introduce this place to more riders.

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Bike Gear Database: Switch Up Donkey

Bike Gear Database took notice of the Switch Up 2.0 TD4 build that we completed recently and sent us over a bunch of questions about the bike. The Switch Up concept uses clever, easy-to-use hydraulic couplers which allow for swapping flat bar to drop bars in about ten minutes or less. The couplers also allow for traveling with TD4 builds that use the fully integrated / internal routing option that the platform supports. If not for the couplers it would not be possible to adequately take apart and pack an integrated routing bicycle which is something that ALL integrated bikes on the market today potentially suffer from. We are happy to report that we’ve solved the problem and the results speak for themselves! Check the article for details.

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Bikepacking.com // TD4 and the industry conspiracy

Bikepacking.com kindly invited our senior intern to share some thoughts on our new TD4, it’s history, and how we came to be where we are with the bike’s evolution. Stephen took the opportunity to have a wink at the way the bike industry develops bikes, and the skepticism often seen from consumers when a new bike debuts. If you’re interested in hearing where Rodeo and our bikes come from, have a hop over to bikepacking.com for the full read.

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Integrated Routing: Yes, No, and why?

Integrated Routing TD4

Integrated bars, stems, and headsets are all the rage in the cycling industry right now because they allow companies to design sleeker, prettier bikes, and many people love riding sleeker, prettier bikes. Our new Traildonkey 4.0 platform is fully compatible with integration if you chose to go that route. But should you build your TD4 (or Flaanimal) with an integrated cockpit? That is a decision to weigh carefully before you take the plunge.

But first, let’s make sure everyone is on the same page with terms.

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Rodeo 2021: A near death experience

Photos by Samuel Fitzgerald, Sheldon Thompson, and Stephen Fitzgerald

It was near midnight June 06, 2021. Emporia, Kansas. I lay in bed restless before the Unbound 200 gravel race. Nerves were high, as is common before events like this, and sleep comes slowly, perhaps even not at all for some. Sometimes you push through insomnia like this and your body finds its way to let go and rest. Other times you push the home button on your phone, because you heard it vibrate. Not the double buzz of a text message, but the single buzz of some other random notification. In recent years I’ve actually learned to put my phone in airplane mode at night, because a single notification can easily ruin a perfectly good night’s sleep. This one did:

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The Rodeo Podcast: A field recording with Bobby Wintle

and Drew at Rodeo Labs talks about launching the Show Pony

Part one of the podcast picks up with Logan Jones-Wilkins rambling through the middle of America. After leaving the muddy grass field at the Rule of Three in Bentonville, Arkansas, Logan was on his way to Emporia, Kansas to race Unbound Gravel. With time to spare and capitalizing on his proximity to Stillwater, Oklahoma, an idea was born– a Rodeo Labs Podcast field recording. The first field recording is a ride in Bobby Wintle’s 4-Runner. Logan experiences some of Bobby’s favorite roads, which didn’t even make this years course!

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The Rodeo Podcast: Ben Delaney on Cycling Media

Ben has a storied career of over twenty years working in the cycling and media industries. His tenure includes multiple well known outfits– VeloNews, Specialized, BikeRadar, Roll Massif, and Outside Interactive. When Stephen and I got an opportunity to sit down with Ben we grabbed the chance. By chance, Logan, a former guest on the podcast and journalism student happened to be in town, so we made sure to add his perspective into the the mix. The topics ranged from journalism versus marketing to how the media industry generally pays its bills (advertising or memberships). Finally, we learned about Ben’s new venture, a YouTube channel The Ride With Ben Delaney. The channel aims to provide contextualized gear reviews, unique ride insights around Colorado, how-tos and event recaps.

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The New Normal: Take Two

Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.

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