Tariffs! So what now?

This present moment in history seems like a good time to pause from our traditional focus on riding bikes and seeking adventure. Instead, whether you know it or not yet, a whole lot in the world changed this week, and it is going to affect bikes, non-bikes, people, the economy, geopolitics, and possibly  even a colony of penguins on an uninhabited island near Antarctica.

Disclaimer: I am very much not an expert in most anything that I will write about below, save for being an expert in running exactly one bike company, called Rodeo Labs, that is trying to navigate the huge changes that are happening in the world. There may be many errors in what I write. If and when you find them, feel free to correct me in the comments and educate me and anyone else who cares to learn more. If anything, what I’m going to write is in fact myself attempting to think through what is happening, and how it will affect Rodeo Labs, our customers, and the cycling community.

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Podcast: Athlete, influencer, or other? Dissecting sponsorship in the social media age

Sponsorship in cycling is a moving target. In all aspects of the sport, sponsorship is a crucial marketing tool, but it is often economically inefficient. What’s more, those two outcomes are difficult to track, adding to the complexity of the topic.

While the importance of sponsorship is integral to a wide range of elements of the cycling business, it is so difficult to discuss because everyone has their perspectives and interests shaping how they interact with it. Even journalists cannot be entirely unbiased as relationships and support are unavoidable. Conflict of interest, to some degree, is unavoidable. 

Yet, here at Rodeo Adventure Labs, we are unphased. Sponsorship is a constant topic of conversation here, so we felt we needed to bring that conversion out into the open. To do that and to avoid one that was restricted to the Rodeo perspective, we called up Hailey Moore from The Radavist to add to our collective understanding of sponsorship in terms of marketing, storytelling, and athletics. 

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Top Rodeo Bikes of 2024

It’s been a year, hasn’t it? In the middle of one of the most challenging periods of the bike industry in recent memory, I’m proud to say that Rodeo didn’t stand idly by and “wait it out”, we leaned into the headwinds and continued to up our game in terms of the bikes and other products that we’ve brought to life. Our customer service people listened intently as new owners described their dream steeds, then worked with our in-house paint and build departments to turn those dreams into reality. Quite a large percentage of the bikes that ship from HQ go out with black frames and standard decals, and those bikes ride as well as any other bike we build, but the team here takes extra pride in the wild custom creations that we turn out. So, with that in mind, let’s dig into a cross-section of some of our favorite builds of 2024, in no particular order.

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Podcast: Rodeo Rider Profile – Jeff Chapman

We are back with another Rodeo rider episode! This time we sat down with Jeff Chapman. Jeff is from Kansas City, Missouri, and is new to Rodeo Labs this year as he has waded further into the gravel thicket.

Jeff started his journey into cycling around the pandemic and is now a two-time participant of Unbound. The race in Kansas has taken on extra meaning for Jeff whose day job is spent out on those same Flint Hills gravel roads. Nevertheless, as is common practice for Rodeo riders, the urge to explore has brought Jeff to expand his racing exploits and explores bigger challenges, most recently taking on a race in Germany.

Jeff’s story is different from our previous guests, but for me, it was very similar to the countless chats I’ve had with rodeo owners all across the country at races. Only this time did we turn on the microphones first!

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Podcast: Ride, XPLOR, Create?

This week, we are back in the Lab to consider the new SRAM RED XPLR AXS (so many capital letters!) and its use of the UDH (moar capital letters! moar!). While we jest at the branding, the tech is serious business. The new 1×13 groupset leans into the SRAM Transmission style rear derailleur and brings it to drop bar bikes, with the UDH hanger instead of the previous convention of specific hangers for specific frames. This change is a big deal for Rodeo because the design is at odds with the pre-existing design of the Trail Donkey as the frame is not UDH compatible.

We delve into some of the specifics, but the majority of the conversation is about how these big standard shifts in the bike industry affect small-frame brands. Along the way, we also find a few tangents to discuss some of the nuances of groupsets in this day and age of cycling. In this conversation, Stephen and Logan talk shop at first, before the Intern passes the baton to Drew van Kampen and Cameron “Coco” Lindberg to get into the weeds. Then, it’s back to Stephen and Logan to bring it all around.

Host: Logan Jones-Wilkins

Guests: Stephen Fitzgerald, Drew van Kampen, and Cameron “Coco” Lindberg

Producer: Logan Jones-Wilkins

Iceland by Skis. Iceland By Bike.

Cody Cirillo and Matthew Tufts approached us early this year with an inspiring pitch: They wanted to spend a couple of human-powered months riding the outer perimeter of Iceland on Rodeo Labs bikes, all the while carrying their skis, and peeling off to notch seemingly innumerable ski descents along the way. We get plenty of project pitches at Rodeo, but this one stood out because it combined a world that we know a lot about with a world that we know very little about, all in a land that we very much want to explore ourselves someday.

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The Rodeo Podcast: Tour Divide Recap

We sat down with two Rodeo athletes, Edyn Teitge and Cade Reichenberger, who both completed the 2,700 mile 2024 Tour Divide with class, and both in with their unique style. Cade rode to a 4th place overall finish in 15 days on his Rodeo Labs TD4, an incredible achievement on it’s own, but even more so considering that this was Cade’s first go at Divide as a relative newcomer to the genre. Not to be outdone, Edyn rode to the finish in 20 days, also on his TD4, becoming, at 15 years of age, the youngest solo rider to ever complete the event.

With stories this diverse it’s hard to fit them both into a single episode, but we gave it a good shot with hosts Logan Jones-Wilkins and Steve The Intern tossing in questions from their own cycling perspectives.

Here is a photo breakdown of Cade’s TD4, which featured flat bars, a Tailfin rear rack, and a Fox 32 50mm front suspension fork.

Edyn chose a different built type for his TD4, leaving it in drop bar configuration, and foregoing a suspension fork in favor of Redshift suspension stem and seatpost combo. As a Tailfin supported rider, Edyn enjoyed a particularly cool array of bags built specifically for his bike.

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Edyn’s ride in particular has been well covered in the media at the following links:

Bikepacking.com

velo.com

Bikes Or Death

Both Cade and Edyn wore our Explorts Expedition bibshorts, which are design with the demands of bikepacking and ultra racing in mind, and each also wore RDO lab jerseys with Edyn chosing our SPF Highlighter jersey, and Cade option for our Merino wool short sleeve jersey.

Both riders also ran our Rodeo 2.0 wheelsets.

The Rodeo Newsletter, Chapter 4

I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.

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