Dewey’s Ridge Supply inspired TD3

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Dewey has been a rider who has caught our eye since he first took delivery of his Flaanimal 4.1 in 2018. Having spoken to him last week I was surprised to learn that he wasn’t even really a “cyclist” before getting that bike. He is a mountaineer, climber, Judo practitioner, and a functional anatomy instructor. So basically he moves around a lot and does rad stuff.


When I learned about all of his athletic background it became less of a surprise that right out of the gates he started doing some pretty insane rides on the local logging and forest service roads in his hometown which sits near the Coast Range in Oregon. Dewey rides a lot of the same sorts of rides that we love around here: Huge vertical gains, lots of getting lost, rain, sleet, snow, and some walking. Type 2 fun. Dewey also takes some lovely photos along the way. If it’s starting to sound like Dewey is built from the same DNA that the core of Rodeo is built out of then we would wholeheartedly agree with that sentiment. With that in mind I reached out to Dewey as we were winding up development and preparing for the release of TD3. I knew that the new Donkey would have some design features that would be a bit more adapted to the type of crazy exploratory rides that Dewey was riding. Bigger tire clearance was the most important feature to consider because those Pacific Northwest logging roads get very rugged very quickly. At times the roads get entirely tilled up and overgrown within a matter of months even though they are still visible on the map. We build Dewey’s TD3 with 47mm Terenne Elwoods, but I wouldn’t be surprised to eventually see him try out some 650b x 2.2 tires on his most rugged rides.


A lot of hoopla is made of running big 650s on gravel bikes but in my opinion most people don’t need big 650b tires for about 90-95% of typical gravel riding. Most large volume 650b tires don’t really feel all that amazing on the pavement and the rotational weight is certainly higher than most average 700c gravel tires. For my riding the 650b x 47mm and larger tires get put on the big for aggressive gravel and trail riding. These are the sorts of days when you need to know that you will have the compliance and grip that such large tires afford. Exhibit A: Dewey’s Oregon rides.



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Found the sugar stash. ❄️

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People ask quite frequently if they can be a Rodeo Labs ambassador and get a free or discounted bike. I definitely appreciate that people like our company and want to represent it but on a personal level I can’t get over the idea that we are being cold-call asked to give people something so that they will help hype what we do. Without fail these requests are answered with a “thank you” and a “no”. Rodeo doesn’t hire ambassadors, and we don’t pay people to like, ride, and talk about our bikes. To me the rationale for saying no to those sorts of requests is very simple: I very much want Rodeo to be a genuine company, and only want people to ride our bikes if they value them and genuinely like them. If we give our bikes to people in exchange for exposure, cachet, influence, or visibility then there is no way for me to know if those people passionately align with what we are all about or if they are just riding the free stuff train.  I need to know for sure if people that “officially” represent Rodeo are genuine. I think the word of mouth from an owner who likes (or even dislikes) our bikes is worth 100x the word of mouth that we would get from someone that we’ve incentivized to like our bikes. Ambassadors to me aren’t about bike sales, they are about genuinely conveying our collective passion for the sport. To me the only way to genuinely recruit ambassadors and factory riders is to recruit from within the family of people who chose to ride Rodeo without prior compensation. I personally run the Rodeo social media accounts and I keenly follow owners who tag us in photos and talk about us online. I read all the photo captions and comments because I want to know if they are liking the bike they bought from us or if they have any complaints. I love seeing where the bikes go and what sorts of adventures are had astride them. Staying in contact with so many of our owners through social media and email is a great way to learn about how people outside of the core Denver Rodeo crew are riding and using the products that we make. Notes on fender clearance and fit tend to come from people who live in rainy states. Notes on rack fit tend to come from people who do more touring and bikepacking than many of the Denver people are able to do. Notes on the Flaanimal slider bolts rusting came from people in wet oceanside states and we used that feedback to switch to stainless steel slider bolts moving forward. Our community makes us and our bikes better and and they tell our story to the larger world of cyclists in the most genuine way that I can think of.



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Resistance Training ™️

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I’ve noticed that a certain portion of our owners are essentially super ambassadors. They ride our bikes amazing places, they have incredibly great adventurous attitudes, they write great words, and they take great photos. They don’t do this because we paid them to do this they do it because they want to. Almost every single one of them had to buy our bike at full price and then decide that they liked it and THEN they had to be kind enough to let Rodeo be a part of their visible online story. It’s the coolest thing for me to discover these people and get to know them over time. At first I just say thanks for adopting our bikes and for letting us do this for a living. Over time if the people keep it up some of them get an invite: “Would you like to join the factory crew?” I ask them. To me the factory crew are the people who ride our bikes the hardest and with the most gusto. None of the factory crew are professional cyclists but they all LOVE riding bikes hard, they love telling stories, and they’ve each contributed to what Rodeo is in a meaningful way. These are the people that we do offer discounts, factory pricing, or even free things to. These are the people who’s adventures and trips we’re excited to support. These are the people who ride our next gen prototypes and give us useful feedback. These are the people who organize group rides and keep an eye out for the community. These people have made real personal investments in Rodeo and we in turn start making investments back in them. It isn’t forced, it isn’t a one way street, and it isn’t a fee for service. It’s a relationship.



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No-bike Sundays don’t mean no-bike-pic Sundays. #flaanimal #rodeolabs

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Dewey is one of the “factory crew” now. We’ve only met once but he feels like bike family. I want his feedback on what we make, I love his enthusiasm, and I’m grateful for his support. His rides inspire me to try to be more adventurous.

When we set Dewey up with his TD3 we removed profit from the equation and made a small investment in our shared cycling futures. But let the record show: Dewey first made an investment in us and we’re always going to be grateful for that.

Here is a gallery of his fully custom TD3 in all of it’s new bike day glory. For Dewey’s bike we re-visited the Ridge Supply pallette of 2018 but re-worked the layout to come up with something fresh for 2019.

Soon this bike will be filthy no doubt, tearing it up in the hills of the Oregon Coast Range. I can’t wait to see where Dewey takes it.

Flaanimal // Flaamingo 105 build

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We’re expecting our 2019 Flaanimals to begin arriving in Denver the first week of May, so we thought that it would be a great time to post a gallery of this 2019 Flaamingo build that we brought to Sea Otter Classic for display at our booth.

The Flaamingo color has a tan main frame color so we thought it would be cool to accent the build with polished Ritchey Neo Classic and Shimano 105 components. Natural bar tape and saddle colors also flow nicely with the overall aesthetic.

A Flaanimal 4.1 can be built in the lower $3,000 range. As shown the build would climb another thousand or so with our 2.0 carbon 650b rims laced to pink anodized White Industries hubs and we now offer our 2.0 factory hubs in a similar shade of pink anno.

We shot this bike in the middle of the desert in Nevada on our way to Sea Otter. What better place to shoot a Khaki bike than in the desert?

That Ritchey Classic saddle pairs so nicely with those WTB Venture 47mm 650b tires.

It is amazing how good Shimano 105 has gotten with this latest release. The shifter ergonomics are so excellent, and Shimano’s hydro brake feel is tops.

We see so many black parts on bikes these days, but three cheers for silver / polished if you want your bike to stand out from the crowd.

Our Ride. Explore. Create. icons are on the the top tube of every bike we make.

That’s a proper stance. Brooks bar tape has got to be the best looking tape out there and it feels and wears very nicely.

We went with solid painted head badges on our 2019 framesets to make them just a bit more in your face. This pink pops!

Flaanimal is a mythical winged alpaca AND a creepy dude standing in the middle of a desert road.

The Gravel Ride Podcast

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Craig Dalton of The Gravel Ride podcast invited Rodeo founder Stephen Fitzgerald to the show to talk about Rodeo’s origins and the evolution of the Traildonkey from 1.0 to 3.0. We’ve embedded it here after the break. If you don’t know where Rodeo came from this covers most of it.

Header photo by Greg Besaw.

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Rodeo is a slow company.

By Adventures 2 Comments

It is about 4pm on Friday (Date). Nick and I have just completed a seldom or never ridden dirt and gravel ride over three remote Colorado mountain passes approaching or exceeding 12,000 feet above sea level. We’re smashed. Smashed, if you are unfamiliar with the term, is a word that the kids these days use in place of “exhausted”. I think it’s a great descriptor.


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650b single speed donkey

Spork 2.0 // The SS Donkey

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The fourth featured build for Spork 2.0 is an in house build.

When we moved into our new office in January 2018 I found an old prototype Traildonkey 2.0 frameset that hadn’t been seen any use in over two years. Putting a perfectly good albeit old frame out to pasture seemed like a huge waste to me so I thought that it would be fun to simply use it as a canvas on which to experiment with paint. I spent a couple of hours on a Saturday afternoon sanding it back down to raw carbon, a process I found strangely therapeutic. When it came time to lay down some paint I hit a wall. I had no idea what I wanted the frame to look like or what I wanted to use it for.

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Spork 2.0 // Wild Card Bicycles

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When we were thinking of how to launch Spork 2.o we knew pretty quickly that we wanted to make this about more than just Rodeo bikes. We wanted to have other builders involved. We posted a simple message on Instagram asking builders who’ve used our forks in the past to get in touch if they wanted to work on a special project with us. It was important to me that everyone we collaborated on this project with had previously built with our Spork 1 as a way of keeping the project “in the family”. A number of builders responded, but in one case a test rider for a builder reached out to us instead of the builder. He said:

“My name is Lanier Nichols and I test ride frames for Jay Sandefur, creator/owner/builder/brain/etc. of Wildcard Custom Bicycles. Jay doesn’t do social media, which is why I am contacting you and not him.”

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Spork 2.0 // Pachyderm Cycles

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We don’t do product launches without first telling a story. Rodeo’s products are and will always be a result of our story. So if you came here to see Spork 2.0 I hope you don’t just scroll down to the photos. I hope you stay for the story.

Daniel Schauman is a frame builder hailing from Chicago, Illinois who as history would have it was the first ever builder to buy a Spork 1.0 from us and include it in a bike he build for himself. This was 2015 which to me seems like a million years ago but is in fact not that long ago at all.

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Greg’s 650b dropper Flaanimal 4.1

By Gear 3 Comments

How much of a bike’s design and build spec is hype and how much of it is function? Those sorts of questions get discussed endlessly on the internet almost by default every time a new product or specification is launched. “Gravel” is a hot word these days. Is it marketing or is it popular because people are having fun? Is 1x hype? Is 650b hype? Are dropper posts on drop bar bikes an incredibly desperate attempt to sell people new gizmos they don’t need?

It is very personally important to me as the founder of Rodeo that our bikes be grounded in function, not hype. But I’ll never be an impartial voice in the matter because by nature I want to sell bikes therefore I may be biased towards sales and profit. That said I sleep great at night knowing that every bike we sell is built exactly for each customer and that we only recommend how to build our bikes after we’ve had a great conversation with each customer about how they want to ride their bike and what they want it to do. You build a great bike not by telling a customer what they need, you do it by listening to the customer describe who they are, how they ride, and what their goals are for their bike.

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DK 2018 // A journal entry by Jack Potter

By Adventures

Words by Jack Potter // Photos by various (thank you!)

How do you sum up something in words when the emotions associated are so much bigger?   

I have been dreaming and talking about doing Dirty Kanza for about three years.  I was fascinated with the idea of doing a ride that was so huge, so monumental, so crazy that it would completely scare me and keep me wondering if I could finish the task I had undertaken.  This all stemmed from an article written by Chris Carmichael that said something like “..don’t be afraid to fail, do something that scares you”.  I thought about the events I had been doing and it struck me that in each case I was confident I would finish the race.  My goals were either beating my previous time or finishing under a certain time.  There was no unknown about if I would actually finish because I had enough experience with mechanicals, flats, weather or mistakes with nutrition or preparation to know that if I stayed calm, fixed the problem, I could get to the end.  I wanted to challenge myself to try something that was out of my experience, something that I might fail at.  Enter my obsession with Dirty Kanza.  

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