Logan Jones Wilkins, Author at Rodeo Adventure Labs, LLC

Podcast: The Race Director Round Up — Part One

Welcome to the Rodeo Labs Race Director Round Up! Over the next few weeks, as the gravel race “season” gets underway, we have decided to take on a mini-series focusing on gravel racing through the collective eyes of gravel race directors from across the country. Race directors are both the tastemakers and the police of the nucleus concept of “the spirit of gravel.” While race directors have a fantastic platform to voice their perspective for their own races, that voice is often limited to those narrow confines. The goal here is to use our podcast, as a small journalistically minded outlet with no skin in the game, to give them a collective platform to share their interpretations of the state of the sport.

In part one, Logan introduces the series through a field dispatch from the Gravel Worlds gravel race in Nebraska last summer and the dialogue that followed. The first conversation was with Andy Jones-Wilkins, who is not only Logan’s father, but also an accomplished ultra-runner and pundit. Using the conversation with Andy as a framework, Logan sat down with Jason Strohbehn, the race director of Gravel Worlds and the co-host of the Gravel Family Podcast, to learn more about the race and start at the question that is guiding the whole series: what is the state of gravel bike racing?

Podcast: Adventure Guidance

Adventuring on dirt is what brings everyone to Rodeo Labs. Yes, there are other contributing factors, but if your intention is not to adventure on bikes, on dirt, you might want to find a different bike company. With that ethos at our core, Logan wanted to do a bit of a deep dive into a fellow dirt adventure based cycling company: The Gravel Adventure Field Guides.

Nonetheless, while reporting on the guides themselves, Logan found the project was a gateway into a discussion about adventure on bikes, on dirt, in the 21st century. So, in hopes of not ignoring those other voices, the podcast grew into something different from the standard Rodeo Labs production.

In this episode you will hear from Juan and Stephen from Gravel Adventure Field Guides, but you will also hear from Wally Wallace from the economic development office in Trinidad, Colorado; Kevin Prentice from Ride With GPS; and Gordon Wadsworth and Emily Hairfield who are cyclists from Roanoke, Virginia, who helped builds routes for the recent guidebook there. We hope you enjoy it!

Podcast: Painting Bikes with Ryan McMahon

In this season of the Rodeo Adventure Labs Podcast, we are doing a little bit of ‘one for you, one for us’ action. But, actually, it is really one about the world, and one about our world. Today, Logan talks to the Cerakoter In Chief, Ryan McMahon, to understand a little more about the painting operation in house in Denver, his journey to finding himself in the Rodeo Labs Cerakote booth, and what his hopes are for developing more tools of the trade.

Then, in part two, we bring on a special guest to talk more about design philosophy, the power of color, and how Rodeo has grown around a design philosophy that centers around tinkering differently. You never (and by never, we mean almost certainly) will guess who it is.

Rodeo Labs

Podcast: The Atlas Mountain Race with Ashley Carelock

The Atlas Mountain Race sets off for its third edition next week. In anticipation of the bike packing race, we brought in Ashley Carelock to look back at her Moroccan experiences in last year’s October edition of the race, while Stephen Fitzgerald dropped into the chat to add his own perspective from his outing to Africa in 2020.

If you are interested in following along to the 2023 Atlas Mountain Race, be sure to check out the race website, here. Additionally, back in the depth of the pandemic, Stephen penned this expansive write up about what that race was like. You can find that here. Lastly, Ashley eloquently wrote more about her race on her blog, which you can access here.

Podcast: The Makings of TD4 with Drew Van Kampen

It is 2023 and we have a little New Year’s resolution. With more folks on Rodeo bikes than ever and the possibilities of the adventure cycling world growing all the time, we felt like it was time to make a concerted effort to tell more of our story — beyond the Instagram-able moments that are not going anywhere — on the platforms of the journal and the podcast. The goal is to both look internal and external, with more Rodeo rider features, more connectivity with the events and adventures, and journalistic storytelling of the world around us.

For the first episode, we turned the mic inward. Logan Jones-Wilkins, who is now the host of the Rodeo Podcasts, sat down with Drew Van Kampen, Rodeo’s Director of Product Development, to discuss the development of the brand-new iteration of Trail Donkey. Then, Stephen Fitzgerald dropped by to share a little bit about the context of the bike in the overall story of the company.

We hope you enjoy!

The Trail That Was

The more I go to events in the gravel world, the more I realize how serpentine the paths are to the start lines. Nowhere is that more the case than the Oregon Trail Gravel Grinder. Or at least, nowhere is it more apparent, since you have five days of mingling to share your life with former and future strangers.

On the Trail, there were olympians, world champions, graphic designers, architecture students, chefs, and wind energy executives. There were tech bros, soccer moms, emergency room doctors, and inflatable hot tub owners. There were snowboarders, triathletes, moto drivers, photographers and vloggers. All waking up in tents every morning – or in the middle of the night to drops of wayward sprinklers – to drag their tired, half cleaned bodies across one of the most spectacular ranges in the country. It is glorious, it’s weird, it is Oregon.

Spring Surfing: The Mid South and Croatan Buck-Fifty

By Logan Jones-Wilkins

The last couple weeks I have been surfing. You know, the proper radical stuff. You know, getting stoked.

“You just drop in, smack the lip… Waapah! Just drop down… Swoopah! And then after that, you just drop in, ride the barrel, and get pitted, so pitted.” – Surfer Guy, 2012

That’s it — that has been me. Minus the ocean, and the water, and the surfboard, and the crazy Californian energy. Nonetheless, there have been waves, I have been riding, and I have been getting pitted. So pitted.

Croatan Mid South

Rodeo Adventure Diaries: Strade Bianche

Logan Jones-Wilkins

Over my spring break I had $1,000 dollars of flight credit to use, built up from four postponed trips. After so many false starts, it was time to go again – and go I have. First up, Siena for the Strade Bianche. For the trip, I put away my Instagram and my updates and I turned to my journal. Over dinners and downtime, I wrote down my sensations. These are the moments that captured the trip for me, and I hope you enjoy the “crudo” distillation of my week in Tuscany!

March 3, 2022 — Firenze Centrale, Florence, Tuscany

People seem to flow here. In scarfs, overcoats, down puffers, and other regal regalia built for temperatures colder than now, the Italian masses move with effortless intention. In twos, and threes, and four, and sometimes ones but nearly never fives, people would come, and people would go in a swirl of the sing-song language of the land.

2021 Wrapped: Logan’s Rodeo Playlist

Spotify’s marketing team, take a bow.

Once again, you’ve done it, you mastered viral marketing. Now, December is marked by the bombardment of Spotify branded music tastes. As much as I try to be the grinch, I like it. I like it a lot.

Alas, my contrarian flare persists, and I have journals to write. So instead of a simple Instagram story share and per a budding tradition, here is my 2021 playlist. Five of my favorite songs from 2021 paired with my top five rides. I highly encourage you to listen as you go! Each passage was written while the tunes played on loop. My apologize to my roommates. Enjoy!

The Good, The Bad, The Ugly and the Spaces Between Them

By Logan Jones-Wilkins

I try to avoid cliches.

After copy editing last year with a classically gnarled old-school journalist, I have been on the prowl to slash and burn the cliches I have in my writing. I think I am improving. Nevertheless, sometimes those cliches are cliches for a reason and I’d be a fool to let a good trope pass me by. So, as I have emerged from my forced concussion sponsored reset, I am going to have a little fun with some lazy formatting because it’s what I want to do. Sue me.

In my ruminating on my summer in Ecuador, the old Clint Eastwood cliche keeps seeping in. It was good. It was bad. It was ugly. And I just couldn’t help but share this worn triumvirate in the third installment of Ecuador shorts.