Atlas Mountain Race: The Backstory
I’m in the air right now. Denver to Dallas, Dallas to Madrid, Madrid to Marrakesh, Morocco, Africa.
Stephen’s Atlas Mountain Race spec Traildonkey 3.0
Words by Stephen Fitzgerald
After months of prep and a whole lot of hush hush, I’m excited to finally spill the beans and offer a full breakdown on the Traildonkey 3.0 that I’ve built up to race next week at Atlas Mountain Race in Morocco. This bike is a lot of things to me. It has layers like an onion. So to simply put up the photos and list some gear would be to short sell the effort and consideration that it took to bring this build into existence.
Drew’s custom Cerakote winter camo TD3 61cm
61 Traildonkeys aren’t far out now. Tooling is done and frames are in production. If you’re lucky enough to be 6′ 4″ Drew you happen to work at Rodeo and you get advance access to our 61cm prototypes. It’s good to be Drew.
Report: The Sugarcane 200. Wait, nevermind. The Sugarcane 150.
By Logan Jones-Wilkins
Ah, nothing like the chirping of alligators in the morning.
A chorus of those spooky songs called out from all directions as I rode down a desolate gravel road about 30 miles west of Palm Beach, Florida. I was searching for a suitable place to take care of my pre-race pee before the 5AM start of the Sugarcane 200.
“I’ve been riding”: The Monastic Life of the Student Cyclist
Staring down a 200-mile bike race is scary. REALLY scary.
Staring down a 200-mile bike race in January is just plain old silly.
For me the Sugarcane 200 will be my maiden odyssey into the wild world of gravel racing. I am excited for the challenge ahead, however, I really don’t have many wise things to say going into it. I know next to nothing about the competition, except that Ted King is one grade-A certified fast dude. I know next to nothing about the course, except it is longer than long and flatter then flat. Lastly, I know next to nothing about nutrition and tactics, except I need a lot of food and even more patience.
Q in Death Valley
By Evan Christenson
I’m just now entering the stage of the bike ride when the hang over moves from the head to the legs. The road has finally returned after dropping off sandy double track and the wind is soft as we climb into the mountains surrounding Anza-Borrego. The early morning light is splitting canyon walls and we pedal on. It’s day two of the trip and we’re already dancing with God.
The Introduction
By Logan Jones-Wilkins
Every once and a while I look back into my memory searching for the seed of it all. I can spend minutes sifting through troves of distant sequences of experience, trying to find the one – the trigger – that set me on the road less traveled that I am on today. Where oh where was my love of the bicycle born?
Coming Back to the Rodeo
For those unfamiliar with me, my name is Drew. I recently came back full time to Rodeo after a couple year hiatus working elsewhere in the industry. When I originally worked at Rodeo in 2016 and 2017, I had enjoyed working here and contributing to the products and culture. But until recently I never noticed how important this brand and community actually are to me.
Bryan’s Custom painted 1×12 Rotor TD3
Bryan has been orbiting Rodeo Labs for a couple of years. He used to just ride with us now and then. Later he adopted a 2.o Traildonkey and rode it to a 5th place SS at DK this year. After that act of valor it was time to reward his strength with actual gears. Instead of opting for 11 gears, Bryan chose 12.
Of Bikes, Photos, and Adventure, and Oregon
Rodeo is a company driven along by photographs. Documenting rides with a camera started a few years before we got going and was for me motivated by the fact that I didn’t have enough time to be a stand-alone hobbyist photographer and also a cyclist, so I merged the two by always having some sort of camera in my right rear jersey pocket no matter what sort of ride I was on. It started with just my phone and the Instagram app. Then I added external lenses to the phone, then I got a gopro, then I got tired of the gopro so I experimented with various point and shoot cameras. Eventually I sometimes even lugged around a full size DSLR on a specially made strap or I brought along my small drone to try to take compelling aerial photos. Taking a photograph on a ride is not hugely challenging and it is quite common these days. “If you didn’t take a photo did it even happen?” is a common joke that has an edge of cynicism. Are we taking photos of rides as a desperate cry for attention or to brag? I’ve certainly done that at times, more often in the earlier years of my cycling photo life. But more often than not I’m taking a photo on a ride because I’m so excited about the moment or the place that I’m experiencing and I want to capture that moment for later and pass it along to others. Sharing the thrill of a ride, the landscape, and the company is a wonderful challenge to take on with a camera and most of the time I actually fail at that attempt to share. 97 out of 100 photos I take go directly to the trash on my computer. Of the three that I might keep only one has the chance of being a photo I’m genuinely excited about, a photo that has the potential to communicate through a tiny phone screen or larger computer monitor what it felt like for me to be there. I think anyone who has attempted to take and share a photo has experienced this challenge. At the peak of a sublime moment of a ride or at the crest of a hill we’re overcome with how good a moment it is and we reach for the camera. We take the photo and review it later only to be deeply disappointed that the photo captures almost none of it, none of that magic that we felt when we were THERE. But when you somehow by some miracle capture that moment and it isn’t dismembered as it filters through a lens, a camera sensor, an image processing chip, and a storage card you feel a pretty huge sense of satisfaction. That’s it! That is what it was actually like to be there! That’s a special image and in Rodeo’s case those are the images that in a large part have built this company and community.