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Open House and “In The Dirt” Screening – May 16, 2024

Join us for an evening of film and conversation at Rodeo’s new Lakewood, Colorado HQ. This will be our first ever open house, and we are proud to use it to feature a beautiful film titled “In The Dirt, by director TC Johnstone, which tells the ongoing story of members of the Navajo Nation who are building an incredible community on and around bikes.

Through a grassroots native-led effort, this group of dedicated cyclists and their families have overcome countless odds to build a cycling culture that today has become the fastest-growing recreational sport on the Navajo Nation. 50% of the proceeds of this screening will go to Silver Stallion, in Gallup, NM.

Premiere of “IN THE DIRT”
co-hosted with Rodeo Adventure Labs & Gratis 7 Productions

“IN THE DIRT” is a documentary about a group of cyclists who have chosen to take the simple tool of the bike and bring about a new story.

An in-person interview with T.C. Johnstone, the Director and Producer of “IN THE DIRT” will follow the viewing of the film.

Attend this screening of “IN THE DIRT” at the creative Colorado owned and operated cycle company, Rodeo Adventure Labs.


THURSDAY, May 16 6:30pm – 8:30pm

Cost $25 per person

Discount code:
PLUS1 for 2 or more ($20 person)

Please email


Rodeo Adventure Labs

679 Sheridan Blvd. Unit B
Lakewood, CO, 80214

Food & Drink

Movie drinks & snacks will be provided

T.C. Johnstone

T.C. Johnstone is a multi-award-winning documentary film director/producer.  He has produced and directed multiple features and short documentaries including the award winning film “Rising From Ashes” executive produced by Oscar winning actor Forest Whitaker. The film won 19 film festivals, received US and international distribution and was a catalyst for the creation of the Rising From Ashes Foundation which continues to support the work of peace and reconciliation. 

He is the founder of the Gratis 7 Media Group Foundation which produces films designed to create measurable change in 5 specific areas; reconciliation, equipping servant leaders, assisting the poor, caring for the sick, and educating the next generation. Gratis 7 Productions produces media based on hope and purpose. While creating award winning films, they help organizations use film to expand their mission. They exist to tell compelling, entertaining stories that inspire people to move from viewer to participant.

T.C. and his wife, Kristen, are partners in their production company Gratis 7 Productions. They live in Boulder, Colorado.


6:30pm | Drinks & Desserts w/ music by local DJ Via LOBO
6:45pm | Welcome

7:00pm | “IN THE DIRT”
7:45pm | Interview with the Director & Producer, T.C. Johnstone

8:15pm | Invitation to participation with Silver Stallion
8:30pm | Drinks & Desserts w/ music by local DJ Via LOBO

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