While speccing and building this bike for @bradhenrypottery we exchanged no less than 200 emails covering the range from early excitement, middlin parts indecision, and at the end, angst due to all of the delays. Notably, during the process Brad sent us wonderful coffee mugs which he made with his bare hands. At the end of the build Brad sent us two Pizzas which we consumed in great haste, and with much gratitude.
Our takeaway is this: a 100:1 email to pizza ratio is a fair ratio, and a standard against which all future customers will be measured. :)
Happy #newbikeday Brad, and THANK YOU.
#traildonkey
#rodeospork
#rodeowheels
#gravelbike ...

We’re thankful, as a company and as a bunch of people who love doing bikes for a living, for the insanely patient and incredible customers who’ve stuck with us through the calamitous year of 2021. This has been a year where choosing to adopt a bike from us meant putting up with incessant, sometimes seemingly endless delays. We can’t imagine a less instantly gratifying bike buying experience than what we’ve been able to provide this year, but even so we’ve delivered a record number of bikes in 2021 to some of the raddest customers that a bike company could ever hope to have. So, once again, THANK YOU. You’ve been the silver lining on the most stressful 12 to 20 months of our bike building lives.
To people still waiting: We’re thankful to you too and we’re still working hard to get every single bike, fork, wheel, jersey, cap, fannypack, derailleur hanger, brake mount, Spork, axle, and widget delivered.
The build pictured here goes out to Matt, and we’re super thankful for his support this year. We’re also thankful for @campagnolosrl who has been a rare bright spot in the global bike parts supply chain.
We hope y’all are getting great rides in over this weekend, and spending times with friends and family you love.
#rideexplorecreate
#traildonkey ...

The RDO LAB merino wool series has become one of the most beloved and coveted products that Rodeo Labs has ever released. Available again now at rodeo-labs.com / link in profile.
.
For the 2021 Lambstooth jersey we found fresh inspiration in the high country of Armenia, where we journeyed this year by bike and found an incredible relationship between flocks of helpless but happy sheep, the ferocious and massive dogs that protected them, and the Armenian wolves that hunted them. As we rode through those flocks in the high mountains we were challenged by the extremely protective sheep dogs, themselves massive and vicious enough to fight off any and every predator. As for the wolves themselves, we never saw them with our own eyes save for a pup raised by a park ranger, but the shepherds warned us against camping high without the protection of their sheep dogs, and told us of losing up to 20% of their flock each year to the wolves.
.
Predator. Prey. Protector. This was the circle of life of the high mountain Armenian sheep and the nature around them.
.
When we returned from the trip we knew we had fresh, genuine inspiration for our 2021 wool jersey. We got to work immediately, inspired also by the timeless houndstooth pattern that is ubiquitous in fashionable clothing. We remixed that angular aesthetic with the three characters in our story: The herded sheep, the intimidating guard dogs, and the opportunistic wolves they protected against.
.
This year, for the first time ever we have two wool jersey options: The original midweight merino blend fabric for colder temperature riders, and a new lightweight merino option for riders who live in areas where the mercury rarely dips. Both patterns are a snug, more traditional race fit, so keep that in mind when ordering your size. If in doubt consider ordering two sizes and returning the size that doesn’t fit if you want to be sure to have a jersey for a holiday gift.
.
Our wool jerseys are shipping now but they always sell out. When they do we will allow backorders towards another production run landing around the end of January, so feel free to backorder if the size / weight you want is gone before you can grab one. ...

Hold My Beer and Hold My Pamplemousse straps are back in stock at rodeo-labs.com. We added Trendy Tan for the beer strap and kept Pamplemousse pink, because duh that’s the right thing to do.
#voilestrapsbrandwagon ...

You asked for years so we’ve finally answered: our Rodeo 2.0 carbon 650b and 700c rims are now available as rims only not just exclusively as built wheels. $400 per rim. Should they cost more? Probably, because they’re awesome, but we designed at tooled our own rims, and we can do what we want, and that’s what we want to sell them for. We do of course still offer the fully built options and all builds are custom built here in Denver. But apparently a lot of you like to build your own wheels, and you keep asking for our rims, so it’s time to make a change. The most notable quality of our rims is that they’re supremely strong and resilient across a wide range of conditions. To us getting home from the ride is always priority number one. Priority two is a responsibly light rim weight. Our 650b rims come in at approx 385g and our 700c rims come in at approx 415g. We offer cut to match decals for the debossed Rodeo inlay of our rims, or you can run them jet black for stealth vibes. Lifetime warranty against defects and crash replacement pricing if you “and I oops” while fully sending.
Rodeo-labs.com/wheels
If you would like to see a history of wheels and variations we’ve built over the last six years just check the hashtag 👇🏽
#rodeowheels ...