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Flaanimal 6 Titanium

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Ride. Explore. Create.
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PRODUCT HIGHLIGHTS

THE RODEO JOURNAL

RODEO AT LARGE

Radavist // Rodeo
Hailey Moore wrote and reported an in-depth look at the Rodeo Labs backstory and where we want to go next. Check it out on The Radavist!
Gear
Interview with our Intern
Bike Gear Database invited our founder Stephen Fitzgerald to sit down and talk about the Rodeo back story, the current state of gravel, and our future direction.
Gear
Bikepacking.com // Traka (Mis) Adventure
Bikepacking.com hosted a piece that not only covers our recap of our ride at the 2024 Traka 560 Adventure, but also a deeper look at adventure by bike.
Gear

RODEO INSTAGRAM

A quick note as the year begins to wind down and we take stock of how it’s been:
 
It’s no secret that the bike industry has weathered a serious storm in the last 24 months. No matter how large or how small the company, the brand, the builder, we have all been affected, some more than others. Weekly, and sometimes daily, we’ve woken up to news and industry headlines of another brand gone, another part of our community missing, and whispers of yet another on the rocks.
 
We’ve done our best to handle the challenging times as elegantly as possible. If we remember exactly 12 months ago to today, in the midst of a blitz of industry liquidation that we did not participate in, we tallied up Thanksgiving week receipts totaling a stunningly low $175. As we stared at that reality it would have been easy to lose hope, sit up, and coast towards our fate. Instead, we looked towards 2024 as a year filled with opportunity, potential, and hope.
 
And what a year 2024 has turned out to be, both in terms of riding bikes and building bikes. The kids are ok! We’re onto one final month remaining, and it’s safe to say we made it through, not because we’re exceptional, not because we’re clever, not because we’re better. 2024 has been a good year because of you. YOU. Thank YOU. Thanks to our community, supporters, athletes, and customers for choosing to move the Rodeo story forward no matter what the headwinds and challenges. In the middle of huge discounting and liquidation, thanks for choosing our not-inexpensive bikes instead. Thanks for commissioning amazing builds, asking for amazing paint, nerding out on the details, and then going out and giving our (your) bikes authentic stories in the real world.
 
Unlike the dismal Thanksgiving week of 2023, 2024 was great. We’re encouraged! We didn’t have any blow out sales or liquidations. Y’all just showed up and made our day when we got back to work at Rodeo HQ today.
 
The future is not certain. More headwinds ahead with tariffs and who knows what else. But we are still WAY optimistic. We’ve got a great team, we’ve got great products on offer, but most of all we’ve got all of you, out there, doing your thing, and doing Rodeo too. ❤️
Waves lap sandy shores,
Pedals turn, the world slows down,
Breeze in place of crowds.
 
#rideexplorecreate
🎥 @wayofthewheel
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OUR VALUES

RIDE

Our bikes as hard as we can. Never lose touch with the fact that true inspiration for everything we do comes from time spent in the saddle.

EXPLORE

If we stay where things are familiar we will quickly grow stale. To stay challenged we always seek out the new. New paces to ride, new goals to attempt, and new people to collaborate with.

CREATE

When we return home from our adventures we take our experiences and turn them into things that we can share. Stories, photos, videos, and inspired products are the fruit of our labor.