A lot of bikes leave in boxes around here but an increasing number also get picked up. As luck would have it Franklin’s Flaanimal 5.0 was done just as he was passing through Denver on his way to some riding up north, so he stopped in and grabbed it! There’s nothing quite like delivering a bike that’s been a long time coming and saying thank you in person. Franklin’s bike is one of our “Sheldon” spec builds which use a Microshift bar end shifter to drive a Deore XT 12 speed MTB rear mech and cassette. Braking is handled by TRP Hylex RS hydraulic brakes with their super cool drillium levers. The DT rims are hand laced to our standard Rodeo hub with Pillar spokes. The frame decals are stealth gloss black 3M reflective, so if you hit them with a light they light up like crazy. We love how different every Flaanimal is, and this one is no exception. Happy New Bike Day Franklin! Thanks for the patience and support!
@evanchristenson and @boshango have by now passed through Italy on their way to and through Armenia, but they sent us almost five hundred images from just Italy. We very painfully narrowed those down to about 40 and posted them to the Rodeo Journal. We’re going to be dreaming of Italy for a while…
Link in profile.
Now goodies on the web store today:
1. Néw “Hold My Beer” @voilestraps colors. Blue and Orange! 25”
2. “Shred” tee is now available as a hoodie! (Winter is coming)
3. New limited release mustard “shred” tee
4. New Rodeo Dynaplug Pro which now holds four darts instead of two.
5 @sellerepente Artax GL ultralight carbon gravel saddle (thicker padding, all carbon).
Links in our profile! Everything is shipping now....
Heads up: We’re about to start a newsletter. The kind that goes to your inbox. With the way that Insta is changing and algorithms control who sees what we think it’s a good idea to give people the option of keeping up to speed with what we’re up to via direct updates we write and send ourselves. Our goal is to send one out once a month. We’ve had a signup form for a while and thousands of people have opted in, but as of yet we’ve never Spammed y’all. 🙃
We do actually promise not to spam y’all. The newsletter will just be updates on Rodeo stuff from us to you. There is a newsletter signup link in our profile. Just scroll down a little. Cheers!
The @rodeolabsprogravelteam has been busy out there bike wrasslin non stop this year and today their efforts paid off again at @focofondo with a 2 man break and win via @greggydaniel and @cavsgravlife in the men’s race. In the women’s race @jscygan took second as well. It was great to see @chessracer in our native Colorado and @ljoneswilkins changed things up from privateer life to guest race on the squad as well. PS @goldenboygould maintains the win for best hair on the team, and a belated congrats go out to him for his MTB nats win two weeks back. 🥇
The @sportful summer white kids look 🔥 🔥🔥 it must be said as well!
The team as always wants to thank its sponsors who help make this all possible:
There is no such thing as sliced bread around here. Each build ends up being a very functional combination of parts that we’ve decided we love. If we don’t love them we don’t offer them. No brand reps swing by our office. We’re in nobody’s pocket. We’re free to suggest the most Darwinian builds we can think of and we mix in the ingredients you think are important during the build conversation along the way. This Flaanimal 5.0 build features the time proven Apex 1 road / cx / gravel shifters and brakes and marries them to the GX MTB rear derailleur and 10-50 cassette. This magic is made possible by the free thinkers at @ratiotechnology who took the initiative to develop a kit that made all these parts compatible. The crankset is from @praxisworks and has been a staple of our builds for more than five years: It’s carbon, direct mount, very durable, lightweight, and drama free. Nothing about this drivetrain came pre packaged from an OEM but it all works very very well together for a huge range of riding from road to gravel to MTB. Good stuff! @eastoncycling wheels and cockpit round out much of the rest of the build. 2.2” Ikon tires mean this bike is going to end up on the party end of the riding spectrum. Just add dirt!
Our bikes as hard as we can. Never lose touch with the fact that true inspiration for everything we do comes from time spent in the saddle.
If we stay where things are familiar we will quickly grow stale. To stay challenged we always seek out the new. New paces to ride, new goals to attempt, and new people to collaborate with.
When we return home from our adventures we take our experiences and turn them into things that we can share. Stories, photos, videos, and inspired products are the fruit of our labor.
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