PRODUCT HIGHLIGHTS
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Bib Shorts
RDO LAB // Explorts 2.0
$150.00 Select options This product has multiple variants. The options may be chosen on the product page -
Jerseys
Lamb Transport Dept Version 4 // Wool Jersey
$135.00 Select options This product has multiple variants. The options may be chosen on the product page -
Sale!Forks
Rodeo Spork Series 3
$420.69 – $465.00 Select options This product has multiple variants. The options may be chosen on the product page -
Bib Shorts
RDO LAB // Explorts 2.0 Arctic
$155.00 Select options This product has multiple variants. The options may be chosen on the product page
THE RODEO JOURNAL
RODEO AT LARGE
Radavist // Rodeo
Hailey Moore wrote and reported an in-depth look at the Rodeo Labs backstory and where we want to go next. Check it out on The Radavist!
Gear
Interview with our Intern
Bike Gear Database invited our founder Stephen Fitzgerald to sit down and talk about the Rodeo back story, the current state of gravel, and our future direction.
Gear
Bikepacking.com // Traka (Mis) Adventure
Bikepacking.com hosted a piece that not only covers our recap of our ride at the 2024 Traka 560 Adventure, but also a deeper look at adventure by bike.
Gear
RODEO INSTAGRAM
TD4 is designed to be capable and adaptable, but sometimes we step back and look at tall the details that we designed into the bike and wonder “will anyone ever take full advantage of all of this?”
And then, someone does. Joe in Germany went full Rando(nneur) with this build, and sent us photos of the finished product. This build is one for the ages. Joe started with a full internally routed dynamo system using a Son hub, @custompurple headlamp, and our TD4 rear Supernova taillight + mount. Joe didn’t stop there, he modified a downtube port cover to accept an on-off button with factory levels of fit and finish. Joe is also running full fenders with the help of our TD4 Stay Dry fender mount. ☔️. The rest of the build is a case study in well chosen components such as 2x Di2, a @rotorbike power meter crankset, @fsa_gravel AGX bars, @zenobicycle hydraulic quick-disconnects for travel, a @hopetech rear hub, and, well, you get the idea.
Rarely do we get to see builds this fully expressed, and we appreciate Joe sharing his photos and build with the rest of us.
All that remains is to take it on an astonishingly long brevet!
#traildonkey
#rideexplorecreate
A quick note as the year begins to wind down and we take stock of how it’s been:
It’s no secret that the bike industry has weathered a serious storm in the last 24 months. No matter how large or how small the company, the brand, the builder, we have all been affected, some more than others. Weekly, and sometimes daily, we’ve woken up to news and industry headlines of another brand gone, another part of our community missing, and whispers of yet another on the rocks.
We’ve done our best to handle the challenging times as elegantly as possible. If we remember exactly 12 months ago to today, in the midst of a blitz of industry liquidation that we did not participate in, we tallied up Thanksgiving week receipts totaling a stunningly low $175. As we stared at that reality it would have been easy to lose hope, sit up, and coast towards our fate. Instead, we looked towards 2024 as a year filled with opportunity, potential, and hope.
And what a year 2024 has turned out to be, both in terms of riding bikes and building bikes. The kids are ok! We’re onto one final month remaining, and it’s safe to say we made it through, not because we’re exceptional, not because we’re clever, not because we’re better. 2024 has been a good year because of you. YOU. Thank YOU. Thanks to our community, supporters, athletes, and customers for choosing to move the Rodeo story forward no matter what the headwinds and challenges. In the middle of huge discounting and liquidation, thanks for choosing our not-inexpensive bikes instead. Thanks for commissioning amazing builds, asking for amazing paint, nerding out on the details, and then going out and giving our (your) bikes authentic stories in the real world.
Unlike the dismal Thanksgiving week of 2023, 2024 was great. We’re encouraged! We didn’t have any blow out sales or liquidations. Y’all just showed up and made our day when we got back to work at Rodeo HQ today.
The future is not certain. More headwinds ahead with tariffs and who knows what else. But we are still WAY optimistic. We’ve got a great team, we’ve got great products on offer, but most of all we’ve got all of you, out there, doing your thing, and doing Rodeo too. ❤️
Waves lap sandy shores,
Pedals turn, the world slows down,
Breeze in place of crowds.
#rideexplorecreate
🎥 @wayofthewheel
Colors! Here’s what we’re offering with the TD4.2 UDH launch:
1. Pueblo. Is it red, is it orange? Who cares. It pops. This is a factory painted color an available at no additional cost.
2. Paint To Order single color Cerakote. With hundreds of colors in the spectrum, there’s a good chance we can match whatever you have in mind. Painted to order in Denver at Rodeo HQ.
3. Naked UD carbon under satin clearcoat, with decal color of your choice. Always the most popular option. No additional cost.
4. Launch Edition. Metallic bronze over Naked Carbon, with bars, seatpost, stem, headset, Lockjaw Sliders, Derailleur Cage, and Fork Hardware all coated to match.
5. Full custom. You might have figured out by now that if you can describe it, we can make it real.
We can’t wait to see what we cook up with y’all in 2025!
#rideexplorecreate
#traildonkey
#rodeospork
Always arrive fashionably late. TD4.2 // UDH is live at Rodeo-labs.com
Now updated with the identical Lockjaw 2 slider system previewed on Flaanimal 6 Ti, TD4 now supports current and future drivetrain options from every major manufacturer - and singlespeeders as well.
Also updated is the included Spork 3.3, now with triple fork bosses.
TD4.2 first deliveries will begin in March 2025. Pre orders are open now.
A Launch Edition colorway is available as shown. As always, Naked framesets are an option, as are single color Cerakote paint to order options, as well as a factory painted Pueblo colorway which is available at no additional cost
Remaining inventory of TD4.0 Framesets or complete builds are discounted by 10%, so if you don’t have UDH plans, or are building a singlespeed TD4, some builds can ship within a week at significant savings. Just get in touch to commission a build.
#traildonkey
#rodeospork
The TD3 has been a constant and reliable adventure companion since we first launched it in 2018. Later updated to 3.1 in 2021, the frame still keeps pace with the current herd of gravel bikes for those looking to ride, race, or adventure across genres. This 58cm is exactly the final brand new TD3.1 that we have in stock, painted in the Arctic Sunrise colorway. As such, we’ve built it up as a ready to roll, and we’ve christened it The Last Sunrise.
Chef Coco built this TD up with the premium, lightweight, Italian Campagnolo Ekar 1×13 groupset. Ekar has the range and performance to cover the spectrum of road, gravel, and gravel racing very well, with its 13 speeds and unmatched braking performance. The build is rounded out with quality Ritchey handlebar, stem, and seatpost, topped with the ultralight and hand made Repente Quasar 2.0 saddle. Carbon Rodeo 2.0 700c wheels, with color-matched decals are shod in fast rolling Vittoria Mezcal gravel tires – a favorite at Rodeo Labs.
The Spork is adorned with a custom sunrise Spork logo, with a nod to the bike’s name.
A 58cm TD3 will best fit a rider from about 6’0″ to 6’2″, with a bit of margin on each end if the stem and saddle position are adjusted.
In stock now and ready to ship. Brand new, with full Rodeo Labs warranty.
Link in bio, or find it in the Ready To Roll Section at Rodeo-labs.com
#traildonkey
#gravelbike
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OUR VALUES
RIDE
Our bikes as hard as we can. Never lose touch with the fact that true inspiration for everything we do comes from time spent in the saddle.
EXPLORE
If we stay where things are familiar we will quickly grow stale. To stay challenged we always seek out the new. New paces to ride, new goals to attempt, and new people to collaborate with.
CREATE
When we return home from our adventures we take our experiences and turn them into things that we can share. Stories, photos, videos, and inspired products are the fruit of our labor.