What did it take to go from already busy dad / husband / bike company guy to someone who is prepared to bikepack across Morocco? Here how the last three months looked to me.Continue reading
I’m in the air right now. Denver to Dallas, Dallas to Madrid, Madrid to Marrakesh, Morocco, Africa.
By Logan Jones-Wilkins
Ah, nothing like the chirping of alligators in the morning.
A chorus of those spooky songs called out from all directions as I rode down a desolate gravel road about 30 miles west of Palm Beach, Florida. I was searching for a suitable place to take care of my pre-race pee before the 5AM start of the Sugarcane 200.
By Logan Jones-Wilkins
Staring down a 200-mile bike race is scary. REALLY scary.
Staring down a 200-mile bike race in January is just plain old silly.
For me the Sugarcane 200 will be my maiden odyssey into the wild world of gravel racing. I am excited for the challenge ahead, however, I really don’t have many wise things to say going into it. I know next to nothing about the competition, except that Ted King is one grade-A certified fast dude. I know next to nothing about the course, except it is longer than long and flatter then flat. Lastly, I know next to nothing about nutrition and tactics, except I need a lot of food and even more patience.
By Evan Christenson
I’m just now entering the stage of the bike ride when the hang over moves from the head to the legs. The road has finally returned after dropping off sandy double track and the wind is soft as we climb into the mountains surrounding Anza-Borrego. The early morning light is splitting canyon walls and we pedal on. It’s day two of the trip and we’re already dancing with God.
By Logan Jones-Wilkins
Every once and a while I look back into my memory searching for the seed of it all. I can spend minutes sifting through troves of distant sequences of experience, trying to find the one – the trigger – that set me on the road less traveled that I am on today. Where oh where was my love of the bicycle born?
Rodeo is a company driven along by photographs. Documenting rides with a camera started a few years before we got going and was for me motivated by the fact that I didn’t have enough time to be a stand-alone hobbyist photographer and also a cyclist, so I merged the two by always having some sort of camera in my right rear jersey pocket no matter what sort of ride I was on. It started with just my phone and the Instagram app. Then I added external lenses to the phone, then I got a gopro, then I got tired of the gopro so I experimented with various point and shoot cameras. Eventually I sometimes even lugged around a full size DSLR on a specially made strap or I brought along my small drone to try to take compelling aerial photos. Taking a photograph on a ride is not hugely challenging and it is quite common these days. “If you didn’t take a photo did it even happen?” is a common joke that has an edge of cynicism. Are we taking photos of rides as a desperate cry for attention or to brag? I’ve certainly done that at times, more often in the earlier years of my cycling photo life. But more often than not I’m taking a photo on a ride because I’m so excited about the moment or the place that I’m experiencing and I want to capture that moment for later and pass it along to others. Sharing the thrill of a ride, the landscape, and the company is a wonderful challenge to take on with a camera and most of the time I actually fail at that attempt to share. 97 out of 100 photos I take go directly to the trash on my computer. Of the three that I might keep only one has the chance of being a photo I’m genuinely excited about, a photo that has the potential to communicate through a tiny phone screen or larger computer monitor what it felt like for me to be there. I think anyone who has attempted to take and share a photo has experienced this challenge. At the peak of a sublime moment of a ride or at the crest of a hill we’re overcome with how good a moment it is and we reach for the camera. We take the photo and review it later only to be deeply disappointed that the photo captures almost none of it, none of that magic that we felt when we were THERE. But when you somehow by some miracle capture that moment and it isn’t dismembered as it filters through a lens, a camera sensor, an image processing chip, and a storage card you feel a pretty huge sense of satisfaction. That’s it! That is what it was actually like to be there! That’s a special image and in Rodeo’s case those are the images that in a large part have built this company and community.
This past week sure was a good time with little work, many family and friends, lots of good food and a bunch of riding. Being Thanksgiving and a time for family traditions, we at Rodeo Labs have a southern tradition of our own, the Black Friday Rodeo Rally. This tradition started a few years ago between Jeff Thayer and me looking for an escape from Thanksgiving activities, the need for being outdoors and training miles for the upcoming Snake Creek Gap Time Trial Series.
While we were in Silverton this August we had an incredible brand partner on the trip with us in the form of the CBD recovery brand IKOR Labs. Ikor brought along Nicolas Tapia who shot and edited these partner / profile pieces on a number of riders who were along on the trip. We’re excited to share them here, and keep an eye out for our full short film on the trip to be released in 2020!
It was April or May when I registered for Unpaved Pennsylvania. Jason Malec, a friend and Flaanimal pilot form Philadelphia had invited me to the ride, or was it a race? I wasn’t sure. What I did know was that Jason said that the day would be super challenging, beautiful, and would fill up quickly. There wasn’t much time to consider whether or not to go so I made haste to put my name on the starter’s list.