Rodeo 2.0 700c Carbon Wheelset



If you own a Rodeo frameset you qualify for a $300 Family Discount on all Rodeo wheels. Just shoot us a note for a coupon code.

We started took the long road with our 2.0 wheels and we are very proud of the results.

We’ve tested and developed our 1.0 rims since early 2014. Similar to our bikes, our wheels have been tested everywhere from Dirty Kanza (with multiple podiums and a dozens of finishes), Utah’s White Rim Trail, the cobbles of Paris Roubaix and Flanders, cyclocross, road, and MTB races, Crusher in the Tushar, and beyond.

After we’d tested 1.0 to our satisfaction we collected our thoughts and ideas for improvement, made our revisions, and cut entirely new molds for 2.0.

As with our Traildonkey frameset we debossed our name into the surface of the rim to create a unique and unmistakable rim belonging only to us.

Our 700c 2.0 rim provides a wide, stable 21.5 mm internal rim width designed to pair well with larger volume road and adventure tires found on modern bikes. Wide tires (25mm through 50mm tested and recommended) require a wider platform for stable performance across varying tire pressures. With larger (40mm+) tires we run our rims tubeless into the low 20psi range and with 25mm tires we run them down into the 70psi range when we want a smooth and comfortable ride. Minimum tire weights vary by rider.

We designed our 2.0 rims with a 30mm depth with an eye towards crosswind performance. The 30mm profile is well adapted for impact resistance against and conditions seen in gravel and trail riding. A 30mm rim is inherently lighter than a deep dish profile rim. keeping the rotational mass low while keeping the strength high results in a rim that spins up quickly and feels fast in all conditions.

Our rims are designed to cover the spectrum from road riding to gravel riding to cyclocross racing to fully off road trail riding and everything in between. Our wheels were tested by not one but two different 3rd party testers to exceedingly high impact and strength standards for impact resistance and stiffness.

Our wheel builds are available standard in 28h spoke counts but are also available as custom builds in 24 or 32 hole builds.

We teamed up with Bitex to customize their hubs and pair them with our rims. We tested a broad range of hubs over the course of 24 months and found Bitex to provide incredible performance, and weight, and durability in a single package.

Full custom builds are available with hubs from; Chris King, White Industries, DT Swiss, Industry 9, Paul Components, Onyx, and Phil Wood. Front dynamo hubs by Shutter Precision and Schmidt Son. Many combinations of hubs, spokes, and nipples are available including color matched rim decals. Every custom wheel set is carefully designed for each customer’s particular needs. Contact us for a consultation and a quote. 

Custom wheel lead times are 1-3 weeks depending on hub / spoke availability.

Request A Quote

We currently offer our hubsets in four colors. Feel free to personalize your hub colors at no additional cost. Teal, Pink, and Gold are available in 28 hole drillings only.

Our wheel decals are made of a robust vinyl and are cut to order. If you have a custom vinyl color request feel free to shoot us a note to ask about it. Otherwise feel free to pick from the standard options below.


  • Proprietary Rodeo 2.0 700c Carbon wheelset design
  • Small batch hand built by Magnetic Wheel Co.
  • Tubeless and tube compatible.
  • Disc brake only.
  • Bead lock profile to prevent burps and leaks and makes mounting possible with only a floor pump on many models of tubeless tires.
  • 30mm deep mid depth rim
  • Matte black finish with debossed RODEO 2.0 graphics. Custom decals available.
  • 425 gram rim weight
  • 21.5mm internal width
  • 28.5mm external width
  • Sapim Race spokes standard, optional upgrade to Sapim CX-Ray
  • Sapim brass nipples
  • 28h / 28h spoke count
  • 1520g wheelset weight
  • Bitex / Rodeo 2.0 custom annodized and 2 side etched centerlock disc hubs.
  • Anti-scar, anti strip freehub body resists damage from powerful riders.
  • 6 pawl freehub body design ensures maximal engagement.
  • Thru axle sizes: 15 x 100mm front, 12 x 142mm rear. Can ship with 12 x 100mm front, or QR front & rear by request — just add a note to your order at checkout.
  • Tubeless valves included
  • 24mm tubeless rim tape required but not included.
  • Tubeless sealant required when running in tubeless configuration.
  • Max suggested tubeless PSI is determined by manufacturer of tires. See tire sidewalls for indications.

Additional information


Sapim Race 11spd freehub, Sapim Race XD-Driver freehub, Sapim CX-Ray 11spd freehub, Sapim CX-Ray XD-Driver freehub


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