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Core Values

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Core Values

Rodeo core value:

Ten degrees on the bike is better than seventy five degrees at the desk

Rodeo core value:

Hospitality. If any Rodeoer from anywhere in the world visits us in Colorado, we will take you out and show you the roads and trails that inspire us.

Rodeo core value:

Lucia would do it!

Rodeo core value:

A clean kit is a dirty shame.

Rodeo core value:

Cyclocross is always coming. Cyclocross is always here.

Rodeo core value:

You succeeded when you got off of the couch, everything else is gravy.

Rodeo core value:

Never stop derping.

Rodeo core value:

We have no “B” team. Every member deserves respect.

Rodeo core value:

“Because it’s there” – George Mallory, 1921

Rodeo core value:

We are all good climbers because we chose to climb.

Rodeo core value:

Never grow up.

Rodeo core value:

Find new roads.

Rodeo core value:

Friendship.

Rodeo core value:

There are no rules.

Rodeo core value:

If at first you don’t clean it, go back and ride it again until you do.

Rodeo core value:

What happens between point A and point B is more important than getting to point B

Rodeo core value:

If you aren’t breaking chains you aren’t pedaling hard enough.

Rodeo core value:

Gravel builds character.

Rodeo core value:

It is rarely as cold out as it looks.

Rodeo core value:

Road trips!