Podcast: That’s the Way the News Goes!
Drew and Logan pick their favorites gravel cycling news stories from the summer of 2025.
Continue readingPodcast: Wove Be Gone – Inside the Choices of the Wildest Trail Donkey of them All
If there is one thing that you should know about Rodeo, it is that you get to make it your way. Nick from Wove took that to heart and cooked up a bike that really pushed the limits of what is possible. The build was launched and was written up on Escape Collective with contributions from Nick, Steve the Intern and the rest of the bike companies that contributed to the build.
You can read that story here.
Nevertheless, this particular bike was worth much more than a few thousand words, so we took the discussion to the podcast! Between Logan, Stephen, and Nick, all the big questions were asked, answered, and deliberated. You won’t want to miss it!
Continue readingPodcast: (De)Classified – A deep dive on the new TRP Vistar groupset
The Classified Powershift Hub, with its internal gearing that makes a 1x chainring work like a 2x, has always been a point of curiosity around the Lab. However, without a full groupset to give the shifting a proper home, there has always been hesitation. That is, until Logan got his hands on the brand new collaboration between the Belgian company and the brake specialists at TRP for a full review of the Vistar group at Cycling Weekly. From that testing, it was clear we needed to delve into it here. In this episode, Logan ceded the hosting chair to Stephen Fitzgerald, our Intern/CEO, and we brought Drew Van Kampen, our resident Always Trying New Things Guy, to pepper Logan with questions around the new groupset and explore a few tangents along the way.
Host: Stephen Fitzgerald
Guests: Drew Van Kampen and Logan Jones-Wilkins
Producer: Logan Jones-Wilkins
Podcast with The Endurance Studio
Right before taking on (and winning) the Pinyons and Pines bikepacking race in Arizona last month, our founder Stephen Fitzgerald had the opportunity to sit down with organizers Dylan and Dana on the Endurance Studio Podcast. They talked about Rodeo’s origins, the bike industry and how it operates, the status of Show Pony and Project Denver, and many many more things. Have a listen here via Youtube, or check links below to find the episode on other podcasting platforms.
Continue readingTariffs! So what now?
This present moment in history seems like a good time to pause from our traditional focus on riding bikes and seeking adventure. Instead, whether you know it or not yet, a whole lot in the world changed this week, and it is going to affect bikes, non-bikes, people, the economy, geopolitics, and possibly even a colony of penguins on an uninhabited island near Antarctica.
Disclaimer: I am very much not an expert in most anything that I will write about below, save for being an expert in running exactly one bike company, called Rodeo Labs, that is trying to navigate the huge changes that are happening in the world. There may be many errors in what I write. If and when you find them, feel free to correct me in the comments and educate me and anyone else who cares to learn more. If anything, what I’m going to write is in fact myself attempting to think through what is happening, and how it will affect Rodeo Labs, our customers, and the cycling community.
Continue readingPodcast: Athlete, influencer, or other? Dissecting sponsorship in the social media age
Sponsorship in cycling is a moving target. In all aspects of the sport, sponsorship is a crucial marketing tool, but it is often economically inefficient. What’s more, those two outcomes are difficult to track, adding to the complexity of the topic.
While the importance of sponsorship is integral to a wide range of elements of the cycling business, it is so difficult to discuss because everyone has their perspectives and interests shaping how they interact with it. Even journalists cannot be entirely unbiased as relationships and support are unavoidable. Conflict of interest, to some degree, is unavoidable.
Yet, here at Rodeo Adventure Labs, we are unphased. Sponsorship is a constant topic of conversation here, so we felt we needed to bring that conversion out into the open. To do that and to avoid one that was restricted to the Rodeo perspective, we called up Hailey Moore from The Radavist to add to our collective understanding of sponsorship in terms of marketing, storytelling, and athletics.
Continue readingTop Rodeo Bikes of 2024
It’s been a year, hasn’t it? In the middle of one of the most challenging periods of the bike industry in recent memory, I’m proud to say that Rodeo didn’t stand idly by and “wait it out”, we leaned into the headwinds and continued to up our game in terms of the bikes and other products that we’ve brought to life. Our customer service people listened intently as new owners described their dream steeds, then worked with our in-house paint and build departments to turn those dreams into reality. Quite a large percentage of the bikes that ship from HQ go out with black frames and standard decals, and those bikes ride as well as any other bike we build, but the team here takes extra pride in the wild custom creations that we turn out. So, with that in mind, let’s dig into a cross-section of some of our favorite builds of 2024, in no particular order.
Continue readingPodcast: Rodeo Rider Profile – Jeff Chapman
We are back with another Rodeo rider episode! This time we sat down with Jeff Chapman. Jeff is from Kansas City, Missouri, and is new to Rodeo Labs this year as he has waded further into the gravel thicket.
Jeff started his journey into cycling around the pandemic and is now a two-time participant of Unbound. The race in Kansas has taken on extra meaning for Jeff whose day job is spent out on those same Flint Hills gravel roads. Nevertheless, as is common practice for Rodeo riders, the urge to explore has brought Jeff to expand his racing exploits and explores bigger challenges, most recently taking on a race in Germany.
Jeff’s story is different from our previous guests, but for me, it was very similar to the countless chats I’ve had with rodeo owners all across the country at races. Only this time did we turn on the microphones first!
Continue readingPodcast: Ride, XPLOR, Create?
This week, we are back in the Lab to consider the new SRAM RED XPLR AXS (so many capital letters!) and its use of the UDH (moar capital letters! moar!). While we jest at the branding, the tech is serious business. The new 1×13 groupset leans into the SRAM Transmission style rear derailleur and brings it to drop bar bikes, with the UDH hanger instead of the previous convention of specific hangers for specific frames. This change is a big deal for Rodeo because the design is at odds with the pre-existing design of the Trail Donkey as the frame is not UDH compatible.
We delve into some of the specifics, but the majority of the conversation is about how these big standard shifts in the bike industry affect small-frame brands. Along the way, we also find a few tangents to discuss some of the nuances of groupsets in this day and age of cycling. In this conversation, Stephen and Logan talk shop at first, before the Intern passes the baton to Drew van Kampen and Cameron “Coco” Lindberg to get into the weeds. Then, it’s back to Stephen and Logan to bring it all around.
Host: Logan Jones-Wilkins
Guests: Stephen Fitzgerald, Drew van Kampen, and Cameron “Coco” Lindberg
Producer: Logan Jones-Wilkins
Iceland by Skis. Iceland By Bike.
Cody Cirillo and Matthew Tufts approached us early this year with an inspiring pitch: They wanted to spend a couple of human-powered months riding the outer perimeter of Iceland on Rodeo Labs bikes, all the while carrying their skis, and peeling off to notch seemingly innumerable ski descents along the way. We get plenty of project pitches at Rodeo, but this one stood out because it combined a world that we know a lot about with a world that we know very little about, all in a land that we very much want to explore ourselves someday.
Continue reading