I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.
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We’ve just launched our latest labor of love, the Rodeo Labs 3.0X wheels (and rims). I think it is safe to say that everyone here at The Lab is proud of the work that went into getting these right, and even more so, the performance of the final product. Having put more miles on these rims and wheels than anyone else so far, I thought it would be helpful and informative to share my personal thoughts and reflections on them. This journal entry isn’t intended to be a review. How could it be? I own the company and I’m undoubtedly biased. But at Rodeo we strive to maintain a high level of transparency and pragmatism about the products that we make, so everything that I share here will be absolutely genuine.
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Join us for an evening of film and conversation at Rodeo’s new Lakewood, Colorado HQ. This will be our first ever open house, and we are proud to use it to feature a beautiful film titled “In The Dirt, by director TC Johnstone, which tells the ongoing story of members of the Navajo Nation who are building an incredible community on and around bikes.
Through a grassroots native-led effort, this group of dedicated cyclists and their families have overcome countless odds to build a cycling culture that today has become the fastest-growing recreational sport on the Navajo Nation. 50% of the proceeds of this screening will go to Silver Stallion, in Gallup, NM.
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Mid South is the type of Heaven the Talking Heads always imagined. Here is why:
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Editors Note: Edyn is one of Rodeo’s supported riders, and really excels in endurance and ultra endurance situations. His latest outing was another frigid, challenging fatbike race in his home state of Idaho.
After spending a cold night cramped in a van with one bike, two people, and a dog it was time to get up. Frost covered the windows and I could hear the wind outside. We had arrived in the dark so I had no idea what the area looked like but after stepping outside onto the cold crunchy snow I could see the beauty of where we were.
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Winter training is a massive chore in so many ways.
Big secret, I know; but the grind is real. I pride myself on being a man of principle and have set clear boundaries on what I consider ‘outdoor fun.’ When outside conditions are too harsh by my barometer, I find myself firmly planted on my KICKR trainer, spinning along in erg mode. Perhaps my biggest mistake since moving to Boulder is my complete lack of interest in any snow sports. Something is daunting about picking up a new sport in my mid-30s, especially one where people frequently injure their ACLs. Not to mention, the horror stories of people waking up at 3 AM just to wait hours on a hazardous, traffic congested I70, and then to wait for an hour with rental skis to ride the costly lift. Add in being constantly cold? Not my cup of tea.
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In 2014, a crazy guy named Sam Ames, some volunteers, and about 50 very trusting riders gathered in Bakersfield, California for a lark of an experimental, mixed terrain bike circus. The Rock Cobbler was born, and quickly began to grow. Cobbler combined a wildly variable course, beautiful emerald rolling hills, silly gags, and a positive atmosphere to form something that was not often seen in the cycling landscape in those days: A singular bike party.
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The Fat Pursuit is a winter ultra event located in and around Island Park, Idaho. There are two distances, the 60k and 200k, and there are three different disciplines, biking, running, and skiing. I did the 200k on a bike last year and had to come back for more. Looking at the weather prior to the race I knew it was going to be a tough one. Lots of new snow had fallen making the course soft and slow and with lows in the -30F range plus wind chill it was sure to be an exciting one.
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Content Warning: Abandonment, Self Harm, Substance Abuse, and Bike Racing
I’ve been asked where I come from a few times. It’s a conversation-rite-of-passage in Colorado because hardly anyone is local. The answer varies depending on the context. Sometimes, my answer is Arkansas; sometimes, it’s Southeast Kansas. I’m just measuring for the judgment. January is the season of renewal and rebirth, where we start to make a new story informed by our past.
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Once upon a time, exactly ten years ago, when Rodeo started, it was 100% about community. There were no products, no ambitions, no balance sheets. We started a team, we invited anyone who wanted to join the team, and we had no plan from there. Whatever happened, happened, and a lot happened. In the following months an entire community sprang to life not just locally in Denver, but throughout the state, throughout the region, and throughout Colorado.
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