Core Values

Rodeo core value: Ten degrees on the bike is better than seventy five degrees at the desk

A photo posted by Rodeo Adventure Labs (@rodeo_labs) on

Rodeo core value: Hospitality. If any Rodeoer from anywhere in the world visits us in Colorado, we will take you out and show you the roads and trails that inspire us.

Rodeo core value: Lucia would do it!

Rodeo core value: A clean kit is a dirty shame.

Rodeo core value: Cyclocross is always coming. Cyclocross is always here.

Rodeo core value: You succeeded when you got off of the couch, everything else is gravy.

Rodeo core value: Never stop derping.

Rodeo core value: We have no “B” team. Every member deserves respect.

Rodeo core value: “Because it’s there” – George Mallory, 1921

Rodeo core value: We are all good climbers because we chose to climb

Rodeo core value: Never grow up.

Rodeo core value: Find new roads.

Rodeo core value: Friendship

Rodeo core value: There are no rules.

Rodeo core value: If at first you don’t clean it, go back and ride it again until you do.

Rodeo core value: What happens between point A and point B is more important than getting to point B

Rodeo core value: If you aren’t breaking chains you aren’t pedaling hard enough.

Rodeo core value: Gravel builds character.

Rodeo core value: It is rarely as cold out as it looks.

Rodeo core value: Road trips!