If you had told me years ago that Rodeo would be sponsoring a gravel racing team in the future I would have laughed in your face. For a long time I was very anti sponsorship. I didn’t believe in “paying people to ride our bikes”. I also didn’t like the attitudes that I had seen in sponsored athletes in previous experiences I had had with some high level racing teams. I had seen a very offputting sense of entitlement on display in those teams and it bummed me out. More than once I’ve heard sponsored athletes telling me or a fan: “I don’t really like this product, I just get paid to ride it”. It made it seem like some racers had attitudes of entitlement, and few attitudes are a bigger turnoff for me.Continue reading
While we were in Silverton this August we had an incredible brand partner on the trip with us in the form of the CBD recovery brand IKOR Labs. Ikor brought along Nicolas Tapia who shot and edited these partner / profile pieces on a number of riders who were along on the trip. We’re excited to share them here, and keep an eye out for our full short film on the trip to be released in 2020!
We’re always looking for another reason to throw around the word “epic”.
But most rides are not epic. Some rides are merely good, or great, or fun, or “I’m glad I got outside today”.
If everything is exceptional then nothing is exceptional.
So three cheers for good rides with friends both old and new, on roads both old and new.
Hat tip to Rocky Mountain Road Club. They know how to put together a good ride.