A new bike showed up at The Lab this morning. The first of 10 test Flaanimals has arrived. Originally conceived as the Unsinglespeed, this bike that we are working on was later named after the hearty animals seen when Rodeo went to Belgium earlier this year. The diversity, ruggedness, and beauty of the animals of Flanders made us laugh all week long, and a name was born.
“What is Rodeo?”
That is the question I’ve received in my inbox quite a bit over the last year. It’s been a difficult question to answer quickly or clearly because the only constant I’ve been able to pin down with any certainty is that Rodeo evolved very quickly in 2014, and it’s definition seemed to be in a constant state of evolution. It has occurred to me then, over the past few months, that the most important question isn’t ‘what is Rodeo?’, it’s ‘why is Rodeo?’