The Rodeo Newsletter, Chapter 4

I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.

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Open House and “In The Dirt” Screening – May 16, 2024

DUE TO WEATHER, WE ARE PROACTIVELY POSTPONING THIS EVENT. All ticket holders have been notified and will be refunded, and we will announce new dates as soon as we are able to find a good spot on the calendar. Thanks!

Join us for an evening of film and conversation at Rodeo’s new Lakewood, Colorado HQ. This will be our first ever open house, and we are proud to use it to feature a beautiful film titled “In The Dirt, by director TC Johnstone, which tells the ongoing story of members of the Navajo Nation who are building an incredible community on and around bikes.

Through a grassroots native-led effort, this group of dedicated cyclists and their families have overcome countless odds to build a cycling culture that today has become the fastest-growing recreational sport on the Navajo Nation. 50% of the proceeds of this screening will go to Silver Stallion, in Gallup, NM.

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The Rodeo Newsletter, Volume 1

Hey there dear reader! Please let me to (re)introduce myself. My name is Stephen Fitzgerald, and I’m the Intern In Chief around here at Rodeo, which means that I sweep the stairs, ride the Donkeys, wipe the counters, and also try to run the whole operation on the side, with the help of six or seven other rad humans.

It’s been on my mind since about 2020 to start doing regular newsletter updates, and since exactly that moment that I first thought of the idea, I’ve also been putting it off. Until today! Today I’m doing the thing.

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Podcast: From Waffles to GRVL

Welcome to the Rodeo Labs Race Director Round Up! Over the next few weeks, as the gravel race “season” gets underway, we have decided to take on a mini-series focusing on gravel racing through the collective eyes of gravel race directors from across the country. Race directors are both the tastemakers and the police of the nebulous concept of “the spirit of gravel.” While race directors have a fantastic platform to voice their perspective for their own races, that voice is often limited to those narrow confines.  The goal here is to use our podcast, as a small journalistically minded outlet with no skin in the game, to give them a collective platform to share their interpretations of the state of the sport.

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TD4 production / delivery update

TD4, Traildonkey 4.0, White Rim trail.

Its been five months since we announced Traildonkey 4.0 (TD4) at Philly Bike Expo. The response that the bike received and continues to receive from our community and customers has been thrilling to all of us here in Denver who have been at the genesis of its creation.

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Podcast: The Race Director Round Up — Part One

Welcome to the Rodeo Labs Race Director Round Up! Over the next few weeks, as the gravel race “season” gets underway, we have decided to take on a mini-series focusing on gravel racing through the collective eyes of gravel race directors from across the country. Race directors are both the tastemakers and the police of the nucleus concept of “the spirit of gravel.” While race directors have a fantastic platform to voice their perspective for their own races, that voice is often limited to those narrow confines.  The goal here is to use our podcast, as a small journalistically minded outlet with no skin in the game, to give them a collective platform to share their interpretations of the state of the sport. 

In part one, Logan introduces the series through a field dispatch from the Gravel Worlds gravel race in Nebraska last summer and the dialogue that followed. The first conversation was with Andy Jones-Wilkins, who is not only Logan’s father, but also an accomplished ultra-runner and pundit. Using the conversation with Andy as a framework, Logan sat down with Jason Strohbehn, the race director of Gravel Worlds and the co-host of the Gravel Family Podcast, to learn more about the race and start at the question that is guiding the whole series: what is the state of gravel bike racing? 

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Podcast: Adventure Guidance

Adventuring on dirt is what brings everyone to Rodeo Labs. Yes, there are other contributing factors, but if your intention is not to adventure on bikes, on dirt, you might want to find a different bike company. With that ethos at our core, Logan wanted to do a bit of a deep dive into a fellow dirt adventure based cycling company: The Gravel Adventure Field Guides. 

Nonetheless, while reporting on the guides themselves, Logan found the project was a gateway into a discussion about adventure on bikes, on dirt, in the 21st century. So, in hopes of not ignoring those other voices, the podcast grew into something different from the standard Rodeo Labs production. 

Read more: Podcast: Adventure Guidance

In this episode you will hear from Juan and Stephen from Gravel Adventure Field Guides, but you will also hear from Wally Wallace from the economic development office in Trinidad, Colorado; Kevin Prentice from Ride With GPS; and Gordon Wadsworth and Emily Hairfield who are cyclists from Roanoke, Virginia, who helped builds routes for the recent guidebook there. We hope you enjoy it!