Ashley Carelock: Atlas Mountian Race

Atlas Mountain Race, Morrocco

One of our supported riders, Ashley Carelock posted thoughts from her October completion (and category win) at Atlas Mountain Race in Morocco. Her report is more than just a race report, it’s a reflection on her experience overall, of the place, and on what it means to be a female ultra endurance racer. We highly recommend you take time to check it out on her website here:

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Rodeo Podcast: Ascend Armenia

Rodeo Labs has been supporting the development of a new bikepacking event in Armenia for two years now, and the race is set to have its first edition on June 25, 2023. In this episode of the Rodeo Podcast, Stephen talks with Tom, Tatev, and Jay P about the work done thus far, the “why” of the event, and what the goals are for it. Armenia is a beautiful, challenging, and welcoming country for bikepackers and bike tourers alike, and Rodeo is proud to help support the effort to introduce this place to more riders.

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Bike Gear Database: Switch Up Donkey

Bike Gear Database took notice of the Switch Up 2.0 TD4 build that we completed recently and sent us over a bunch of questions about the bike. The Switch Up concept uses clever, easy-to-use hydraulic couplers which allow for swapping flat bar to drop bars in about ten minutes or less. The couplers also allow for traveling with TD4 builds that use the fully integrated / internal routing option that the platform supports. If not for the couplers it would not be possible to adequately take apart and pack an integrated routing bicycle which is something that ALL integrated bikes on the market today potentially suffer from. We are happy to report that we’ve solved the problem and the results speak for themselves! Check the article for details.

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Bikepacking.com // TD4 and the industry conspiracy

Bikepacking.com kindly invited our senior intern to share some thoughts on our new TD4, it’s history, and how we came to be where we are with the bike’s evolution. Stephen took the opportunity to have a wink at the way the bike industry develops bikes, and the skepticism often seen from consumers when a new bike debuts. If you’re interested in hearing where Rodeo and our bikes come from, have a hop over to bikepacking.com for the full read.

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Integrated Routing: Yes, No, and why?

Integrated Routing TD4

Integrated bars, stems, and headsets are all the rage in the cycling industry right now because they allow companies to design sleeker, prettier bikes, and many people love riding sleeker, prettier bikes. Our new Traildonkey 4.0 platform is fully compatible with integration if you chose to go that route. But should you build your TD4 (or Flaanimal) with an integrated cockpit? That is a decision to weigh carefully before you take the plunge.

But first, let’s make sure everyone is on the same page with terms.

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Rodeo 2021: A near death experience

Photos by Samuel Fitzgerald, Sheldon Thompson, and Stephen Fitzgerald

It was near midnight June 06, 2021. Emporia, Kansas. I lay in bed restless before the Unbound 200 gravel race. Nerves were high, as is common before events like this, and sleep comes slowly, perhaps even not at all for some. Sometimes you push through insomnia like this and your body finds its way to let go and rest. Other times you push the home button on your phone, because you heard it vibrate. Not the double buzz of a text message, but the single buzz of some other random notification. In recent years I’ve actually learned to put my phone in airplane mode at night, because a single notification can easily ruin a perfectly good night’s sleep. This one did:

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The New Normal: Take Two

Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.

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Fear and Climbing in the Rockies

It is 11:34pm and my body is tight with anxiety. This is not an unusual state of being to find myself in – the sensation is nearly constant for me. But right now, approaching midnight, the sting of it is more acute. I’m laying in bed, I’ve just set my phone on the floor next to me, and I need to be awake again in five hours. Tomorrow I’m riding into the Rocky Mountains alone.

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4000+ miles on Campagnolo Levante Gravel wheels

If you were on the internet on Friday (April 29, 2022) or in the days since you may have experienced the hyper coordinated, very polished, well executed Campagnolo Levante wheel launch. Some websites had initial reviews, other websites only managed to regurgitate the press release and supplied launch imagery in typical cycling media fashion. Here at Rodeo we didn’t need to read those reviews to get a sense of the wheels, because we’ve been riding them almost non stop for six months now…

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