Sea Otter 2024: Are we back?

It’s been more than a few years since Rodeo Labs has exhibited at the Sea Otter festival in Monterrey, California. With the demise of other large industry and consumer festivals, it’s safe to say that Sea Otter has risen to the most prominent position in the domestic US cycling expo scene. With that in mind, I decided to visit it for myself, and on behalf of Rodeo Labs. At the front of my mind the entire time was a simple question: What is the state of the industry, or bikes in general? After a weekend of conversations with so many of our partners, suppliers, and just general industry friends, my feeling is that we’re all wondering the same thing. 

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Coming Back to the Rodeo

For those unfamiliar with me, my name is Drew. I recently came back full time to Rodeo after a couple year hiatus working elsewhere in the industry. When I originally worked at Rodeo in 2016 and 2017, I had enjoyed working here and contributing to the products and culture. But until recently I never noticed how important this brand and community actually are to me.

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