I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.
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Mid South is the type of Heaven the Talking Heads always imagined. Here is why:
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Once upon a time, exactly ten years ago, when Rodeo started, it was 100% about community. There were no products, no ambitions, no balance sheets. We started a team, we invited anyone who wanted to join the team, and we had no plan from there. Whatever happened, happened, and a lot happened. In the following months an entire community sprang to life not just locally in Denver, but throughout the state, throughout the region, and throughout Colorado.
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Summarizing a 10-month season of racing is complicated, but in an effort to take you all along with me through 2023, I’m going to try. Events like Mid South in mid-March now seem so distant compared to the more recent sweltering heat of Foco Fondo in July. Now it’s December, and I’m deep into prepping miles for the 2024 season. My brain wanders while on the trainer: What is it that defines a season as a success or a failure? Is it really either-or, or is it neither-nor?
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Bike brands spend a lot of time obsessing over details that distinguish their product from others. They hire PR firms, bring in R&D to discuss and verify the finer points. They hire athletes to say they ride faster because my gear is better than other peoples, or something close to that. Comparison is important in a market place of ideas and products, after all.
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Everesting is a ride wherein riders ride a single hill over and over until they’ve climbed the height of Mount Everest. That’s 29,032′ or 8848m.
I decided to do an Everest attempt after doing a last minute Instagram poll just throwing it out there to see if I should give it a go. 100% of you said yes. I wasn’t sure if I would do it up until this point and since this was the day before I was pretty ill-prepared.
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Consumerism is undeniably woven into the fabric of modern society. However, its expansive reach may not be as innocuous as flashy advertisements would have us believe. Now, it might seem contradictory to start a blog discussing the pitfalls of consumerism while intending to funnel visitors to Rodeo’s website, hoping they’d invest in a bike. But this juxtaposition is what sets Rodeo apart. I think I speak for everyone here when I say that Rodeolab’s fan’s are here for the culture not just the bikes. As adventure cyclists, our brand of consumerism is geared towards not just healthier choices, but also more meaningful experiences. What I’m driving at is, while traditional consumerism, particularly the American variant, often leaves a trail of depletion, there exists an alternative that can enrich rather than exhaust.
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Summer has transitioned to fall, and with the change of seasons a lot of change has also come to Rodeo Labs, even more than I had anticipated, it seems! So before we dig into any product or event news, let’s talk about the biggest news at Rodeo Labs right now:
So, my buddy Jan, who used to be a world champ on the track, asked me back in May to join a gravel race in Drenthe, The Netherlands. He said, “Hey, it’s a chance to qualify for the World Championships gravel.” He had already qualified a few months earlier at another event in Limburg. To be honest, I had no idea what I was getting into, but I thought, “Why not?” So, I coughed up 60 bucks and waited for more info. It came a bit later. The Gravel One Fifty is a 150-kilometer race, and let me tell you, it wasn’t a walk in the park. I scouted the course two weeks before the race and quickly realized that 45mm tires would’ve been a good idea.
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It has been a hot minute since I last published a Rodeo Newsletter, and there is a whole summer worth of activity to bring everyone up to speed on, so let’s get started!
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