Rodeo 2.0 Disc Carbon Wheelset


Oh hey. We sold out of wheels! We expect to have more coming online around the end of September but we won’t update to “in stock” until we have them here ready to ship again. If you would like to get into the build queue as a reservation you may place a back order at any time and you’ll get your wheels before any retail sets are built or shipped.

We started took the long road with our 2.0 wheels and we are very proud of the results.

We’ve tested and developed our 1.0 rims since early 2014. Similar to our bikes, our wheels have been tested everywhere from Dirty Kanza (with multiple podiums and a half dozen finishes), Utah’s White Rim Trail, the cobbles of Paris Roubaix and Flanders, cyclocross, road, and MTB races, Crusher in the Tushar, and beyond.

After we’d tested 1.0 to our satisfaction we collected our thoughts and ideas for improvement, made our revisions, and cut entirely new molds for 2.0.

As with our Traildonkey frameset we debossed our name into the surface of the rim to create a unique and unmistakable rim belonging only to us.

Our 2.0 rim provides a wide, stable 24mm internal rim width designed to pair well with larger volume road and adventure tires found on modern bikes. Wide tires (25mm through 48mm tested) require a wider platform for stable performance across varying tire pressures. With larger (40mm+) tires we run our rims tubeless into the low 20psi range and with 25mm tires we run them down into the 70psi range when we want a smooth and comfortable ride. Minimum tire weights vary by rider.

We designed our 2.0 rims with a 30mm depth with an eye towards crosswind performance. We don’t believe that deep dish carbon wheels are well suited to high crosswinds that are seen here in our home state of Colorado or in gravel and endurance racing worldwide. The 30mm profile is well adapted for impact resistance against and conditions seen in gravel and trail riding. Lastly, a 30mm rim is inherently lighter than a deep dish profile rim. keeping the rotational mass low while keeping the strength high results in a rim that spins up quickly and feels fast in all conditions.

Our rims are designed to cover the spectrum from road riding to gravel riding to cyclocross racing to fully off road trail riding and everything in between. Our wheels were tested by not one but two different testers to exceedingly high impact and strength standards for impact resistance and stiffness.

Our wheel builds are available now in 28h spoke counts but soon will be available in custom builds using 24, 28, and 32 hole configurations.

We teamed up with Bitex to customize their hubs and pair them with our rims. We tested a broad range of hubs over the course of 24 months and found Bitex to provide an incredible balance of performance, weight, and price rivaling many hubs on the market costing twice as much.

When we launch custom builds in the near future we will allow customers to select from a number of third party hub manufacturers to suit their taste. We will also offer Sapim CX-Ray spoke options for those wanting lower weight, high strength bladed spoke upgrades. Color matched wheel decals will be available at an additional cost.

Wheels due back in stock early-mid Oct. You may pre-order if you’d like to be at the top of the delivery queue.

Available on backorder


  • Proprietary Rodeo 2.0 700c Carbon wheelset design
  • Small batch hand built by Magnetic Wheel Co.
  • Tubeless and tube compatible.
  • Bead lock profile to prevent burps and leaks and makes mounting possible with only a floor pump on many models of tubeless tires.
  • 30mm deep mid depth rim
  • 425 gram rim weight
  • 24mm internal width
  • 28.5mm external width
  • Sapim Race spokes
  • Sapim brass nipples
  • 28h / 27h spoke count
  • 1520gr wheelset weight
  • Bitex / Rodeo 2.0 custom annodized and 2 side etched centerlock disc hubs.
  • Anti-scar, anti strip freehub body resists damage from powerful riders.
  • 6 pawl freehub body design ensures maximal engagement.
  • 15mm front through axle / 12mm rear through axle. (can be converted to 12mm front through axle)
  • Tubeless valves included
  • 24mm tubeless rim tape required but not included.
  • Tubeless sealant required when running in tubeless configuration.
  • Max suggested tubeless PSI is determined by manufacturer of tires. See tire sidewalls for indications.