The Rodeo Newsletter, Volume 1

Hey there dear reader! Please let me to (re)introduce myself. My name is Stephen Fitzgerald, and I’m the Intern In Chief around here at Rodeo, which means that I sweep the stairs, ride the Donkeys, wipe the counters, and also try to run the whole operation on the side, with the help of six or seven other rad humans.

It’s been on my mind since about 2020 to start doing regular newsletter updates, and since exactly that moment that I first thought of the idea, I’ve also been putting it off. Until today! Today I’m doing the thing.

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Chris’ Switch-Up Flaanimal Titanium

Flaanimal 5 Titanium switch-up gravel bike

@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”


We responded “Why not both?”

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Naked means Naked with TD4.

Traildonkey 4, TD4, Naked unidirectional carbon fiber,

We’ve offered “Naked” frames at Rodeo for a long time, but naked has never really meant NAKED, because practically speaking carbon bikes are often not precise enough to show in their naked state. There are almost always small aberrations and flaws in a frame once it leaves the mold, Those are mostly covered with putty and then paint. Some sections of the weave or layup come out smooth and those may be clear coated, but very few bike companies will offer their frame in its visually naked state because clear coat doesn’t only show the beauty of carbon fiber, it also shows the abnormalities.

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TD4 production / delivery update

TD4, Traildonkey 4.0, White Rim trail.

Its been five months since we announced Traildonkey 4.0 (TD4) at Philly Bike Expo. The response that the bike received and continues to receive from our community and customers has been thrilling to all of us here in Denver who have been at the genesis of its creation.

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Lab Experiement: AI Goes To Unbound

Unbound 200, generated by Midjourney AI

It’s that time of year again, if you’re one of those people who likes to ride 200 miles through the Flint Hills of Kansas you know what I’m talking about: The Unbound 200 registration lottery opened and closed late last month. Did you get in? It looks like I’ll be lining up for my seventh this time around. Over the years I’ve loved some editions of the race and hated others, but one thing is true: Each Unbound is an experience you’ll likely never forget.

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Changing seasons. To Ride Alone

In 2020 I dreamt up a route that both thrilled me and terrified me. A Super Sized ride, if you will. Over the years my definition of such a ride has constantly morphed from “I wonder what it would be like to ride my bike for two hours” to their current iteration: Ambitious single day routes built around idealistic objectives. Most often the objectives are peaks, or mountain passes, or geographical features that make me feel infinitely small when I finally arrive at them. Tiny tiny person, huge huge landscape; that’s my ideal, my singularity. That contrast charges me up and fills me with the sense that I am indeed living life, not watching it pass by from the sidelines. I have a small collection of these rides among my memories. They are among my most precious adventure memories: Black Bear + Imogene, Antero, Breck Super Loop, Three Passes, Denver to Kansas, Solo 200, White Rim Solo. There might be others. There are definitely others. Each of these rides gave me equal measures fear and ultimately elation upon completion. Many took more than one attempt to finish. If I were to point at why I ride bikes in an effort to explain it to people, I would point at these experiences.

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Into the hills, where I belong

Cyclists don’t belong in the mountains once the snow starts flying. Indeed, conditions down in Denver itself were so bad on Saturday that any idea of a final ride of the year, high or low, was Ill advised. But after a week of holiday time off the bike I was anxious for an impulsive visit to the well of inspiration that is The Rockies.

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