I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.
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We’ve just launched our latest labor of love, the Rodeo Labs 3.0X wheels (and rims). I think it is safe to say that everyone here at The Lab is proud of the work that went into getting these right, and even more so, the performance of the final product. Having put more miles on these rims and wheels than anyone else so far, I thought it would be helpful and informative to share my personal thoughts and reflections on them. This journal entry isn’t intended to be a review. How could it be? I own the company and I’m undoubtedly biased. But at Rodeo we strive to maintain a high level of transparency and pragmatism about the products that we make, so everything that I share here will be absolutely genuine.
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Join us for an evening of film and conversation at Rodeo’s new Lakewood, Colorado HQ. This will be our first ever open house, and we are proud to use it to feature a beautiful film titled “In The Dirt, by director TC Johnstone, which tells the ongoing story of members of the Navajo Nation who are building an incredible community on and around bikes.
Through a grassroots native-led effort, this group of dedicated cyclists and their families have overcome countless odds to build a cycling culture that today has become the fastest-growing recreational sport on the Navajo Nation. 50% of the proceeds of this screening will go to Silver Stallion, in Gallup, NM.
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In 2014, a crazy guy named Sam Ames, some volunteers, and about 50 very trusting riders gathered in Bakersfield, California for a lark of an experimental, mixed terrain bike circus. The Rock Cobbler was born, and quickly began to grow. Cobbler combined a wildly variable course, beautiful emerald rolling hills, silly gags, and a positive atmosphere to form something that was not often seen in the cycling landscape in those days: A singular bike party.
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Once upon a time, exactly ten years ago, when Rodeo started, it was 100% about community. There were no products, no ambitions, no balance sheets. We started a team, we invited anyone who wanted to join the team, and we had no plan from there. Whatever happened, happened, and a lot happened. In the following months an entire community sprang to life not just locally in Denver, but throughout the state, throughout the region, and throughout Colorado.
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Words clutter. So without delay, here is a video we shot of a most perfect outing to White Rim with friends in late October, 2023.
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Summer has transitioned to fall, and with the change of seasons a lot of change has also come to Rodeo Labs, even more than I had anticipated, it seems! So before we dig into any product or event news, let’s talk about the biggest news at Rodeo Labs right now:
Editor’s note: We’re thrilled to welcome Edyn Teitge, a young (14 years) endurance racer and gravel rider hailing from Colorado. Edyn is rolling on a purpose built Rodeo Labs TD4 for the remainder of the 2023 and the 2024 season, and we’re excited to see where he takes it, including a planned ride in the 2024 Tour Divide.
Photos courtesy @adventurescoutmedia @stellar_media. Now on to the story!
Rebecca’s Private Idaho or RPI is a multi-day gravel bike event in Southern Idaho. I decided to race the Queens Stage Race (QSR), which goes 186 miles through three timed stages and one rest day/social ride. The first day is one of the most beautiful and technical stages as it winds up the Harriman, a non-motorized double-track trail at the foot of the Boulder Mountains.
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2023 has been a great year of bike racing at Rodeo Labs. We’ve scooped up quite a few podiums and victories between Donkeys and Flaanimals, and beyond race results it’s been great watching owners and community members line up and ride for reasons other than trying to win. As for myself, for a number of reasons this has been the year of ditching geared drivetrains and instead racing singlespeed. I’ve learned a lot about myself in the process.
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It has been a hot minute since I last published a Rodeo Newsletter, and there is a whole summer worth of activity to bring everyone up to speed on, so let’s get started!
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